Introduction to the Issue
(FULL TEXT PDF)
This issue of the Journal of Wine Economics opens with an article entitled “Regulation and Contract Choice in the Distribution of Wine” by Michelle Santiago and Michael Sykuta (Santiago and Sykuta, 2016). The authors examine wineries’ transaction relationships with downstream distributors and the effects of state laws regarding direct shipment and distribution franchise laws on the choice of transaction governance. Drawing on primary data from a survey of wine produc- ers, they find a significant impact of state laws on contract choice and design. For instance, distribution franchise laws that vest distributors with greater power over their suppliers increase the likelihood that wineries will use formal, written contracts to govern their distribution relationships. At the same time, distribution franchise laws are associated with less complete distribution contracts. Laws allowing for direct shipment seem to have a mitigating effect, reducing the likelihood of formal, written contracts, but increasing the completeness of distribution contract- ing arrangements.
Elie I. Bourie and David Roubaud examine “Fine Wines and Stocks from the Perspective of UK Investors: Hedge or Safe Haven?” (Bourie and Roubaud, 2016). They compare the risk-return profile of fine wine with that of stocks and focus on time-varying conditional correlations and their importance for portfolio diversification. Employing a dynamic conditional correlation model, they find that fine wine may hedge against movements in UK stocks. However, wine does not serve as a safe haven during market turmoil.
In the third article of this issue, entitled “Identifying the Effects of Objective and Subjective Quality on Wine Prices,” Edward Oczkowski analyzes the impacts of quality on wine prices (Oczkowski, 2016). He applies the framework proposed by Cardebat, Figuet, and Paroissien (2014) to Australian premium wines. His results suggest that the price impact of expert opinion is similar to the impact of objective quality as estimated via weather, vintage, and producer fixed effects and thus mostly repeats publicly available information: “The relative importance of objective quality compared with subjective quality depends crucially on the ability of expert scores to accurately reflect objective quality” (Oczkowski, 2016, p. X).
Robert Ashton examines “The Value of Expert Opinion in the Pricing of Bordeaux Wine Futures” (Ashton, 2016). This article is closely related to various other analyses on the price impact of expert opinion that have been published in this journal (e.g., Ashenfelter, 2010; Ashenfelter and Jones, 2013; Ashton, 2013; Masset, Weisskopf, and Cossutta, 2015; Storchmann, 2012; Stuen, Miller, and Stone, 2015). Ashton draws on wine quality ratings by Robert Parker and Jancis Robinson for more than 1,700 red Bordeaux wines over the period 2004–2012. He shows that the experts’ ratings have both a statistically and practically significant impact on prices after controlling for various other price determinants. His results further suggest that “although Parker’s impact on prices is significantly greater than Robinson’s, combining the quality ratings of both experts has a significantly greater impact than Parker’s ratings alone” (Ashton, 2016, p. X).
In the last article of this issue, entitled “How Much Government Assistance Do European Wine Producers Receive?,” Kym Anderson and Hans Jensen estimate the European Union’s (EU) long-standing financial support for its wine industry—a nontrivial question because official data are incomplete and lack detail (Anderson and Jensen, 2016). In this article, the authors provide a new set of more complete estimates of support to EU wine producers, broken down by both policy measure and country. The data report the uneven spread of supports across EU member countries. For instance, although French winemakers receive the largest absolute support (approximately €840 million in 2012), support measures per hectare and per liter of wine were highest in Austria. The estimates suggest the following: “For 2007–2012, annual assistance amounted to approximately 700 euros per hectare of vines or 0.15 euros per liter of wine produced in the EU as measured at the winery gate. That is equivalent to a nominal rate of direct plus indirect producer assistance of approximately 20%” (Anderson and Jensen, 2016, p. X).
New York University
Regulation and Contract Choice in the Distribution of Wine
(FULL TEXT PDF)
Michelle Santiago & Michael Sykuta
The wine industry in the United States has grown tremendously over the past few decades, from fewer than 1,000 wineries in 1980 to upward of 8,500 today. The growth has occurred over a period that has seen substantial changes in the structure of the wine industry, the modes of distribution available to wineries, and the regulations governing them. Most econom- ic research, however, has focused on supply relations between wineries and wine grape growers rather than between wineries and their downstream markets. In this article, we examine win- eries’ contracting behavior with downstream distributors and the effects of industry structure, winery organizational structure, and state laws regarding direct shipment and distribution franchise laws.
(JEL Classifications: D23, L14, L22, L66)
Fine Wines and Stocks from the Perspective of UK Investors:
Hedge or Safe Haven?
Elie I. Bouri & David Roubaud
Identifying the Effects of Objective and Subjective Quality on Wine
The Value of Expert Opinion in the Pricing of Bordeaux Wine
Robert H. Ashton
How Much Government Assistance Do European Wine Producers
(FULL TEXT PDF)
Kym Anderson & Hans G. Jensen
For the Love of Wine: My Odyssey through the World’s Most Ancient Wine Culture
Reviewed by Richard E. Quandt
Pages 306 – 308
The Brewer’s Tale: A History of the World According to Beer
Reviewed by Kenneth G. Elzinga
Pages 308 – 314
The Audacity of Hops: The History of America’s Craft Beer Revolution
Reviewed by Jacob R. Straus
Pages 314 – 316
JOHN WINTHROP HAEGER
Riesling Rediscovered: Bold, Bright and Dry
Reviewed by Christian G.E. Schiller
Pages 316 – 319
MARK A. MATTHEWS
Terroir and Other Myths of Winegrowing
Reviewed by Victor Ginsburgh
Pages 319 – 323
J. STEPHEN CASSCLES
Grapes of the Hudson Valley and Other Cool Climate Regions of the United States and Canada
Reviewed by Lawrence R. Coia
Pages 323 – 325