AAWE, Economics Dept, New York University, 19 W 4th St, 6Fl., New York NY 10012aawe@wine-economics.org

AAWE Working Paper No. 100 – Business


The Experience of New Zealand in the Evolving
Wine Markets of Japan and Singapore

Michel Rod and Tim Beal


In this paper, we explore the developing wine markets of Japan and Singapore for New Zealand wine. Apart from several reflections from the authors regarding their experiences looking specifically at the prevalence of New Zealand wine in these two Asian markets, this paper is largely a conceptual review of the literature along with descriptive statistics illustrating the current state of affairs regarding the topic of interest.

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