AAWE, Economics Dept, New York University, 19 W 4th St, 6Fl., New York NY 10012aawe@wine-economics.org

AAWE Working Paper No. 232 – Business

How Should We Digitize the Wine Sector?

Damien Wilson, Réka Háros, Judith Lewis & Martin Wiederkehr

Abstract

This study provides preliminary insight into the challenges and opportunities present for wine in the process of adaptation to the modern business environment. This study is being conducted within the Swiss wine sector due to the unique characteristics and value of Swiss wine, culture, and the capacity to access key individuals within the Swiss wine sector and its supporting network. These specific features of the Swiss wine sector offer the potential to probe respondents for depth of information on digitization, whilst maintaining more control over extraneous variables that may otherwise impact research results.

This study utilizes the Delphi method for the purpose of investigating the opinions, ideas and suggestions of key individuals in the Swiss wine sector. Each respondent’s feedback is being collected for the convergence of ideas and process of implementation. Divergent responses will all be compiled and synthesized, before returning an anonymised compilation to every respondent for subsequent review and comment. Subsequent rounds of this process will continue until data saturation is achieved. The results of this study will be used to prepare a framework outlining the process and scope of considerations in the successful digitization of the Swiss wine sector.

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