AAWE, Economics Dept, New York University, 19 W 4th St, 6Fl., New York NY 10012aawe@wine-economics.org

AAWE Working Paper No. 159 – Economics

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AAWE Working Paper No. 159 – Economics

Holly[wine] or Wine in the American Cinema

Raphael Schirmer


Eighty years after Prohibition, the United States of America has become the world’s largest consumer of wine and the fourth largest producer. The role of the country is comparable at the world level to the role of England in the eighteenth and nineteenth centuries in Europe: a hub within the wine-producing economy, with a leading role as taste-maker, with a remarkable effect of construction or transformation of the territories of wine. American cinema tends to reflect this new passion for the wine in the society. The whole point is to understand the discourse it holds, as well as the imaginary which it builds around this drink. Wine has become almost commonplace regarding its appearances on screen, not in what it means. In order to be more democratic, America seeks to get rid of old codes that rule all that surrounds wine.

This article was written by Karl Storchmann