AAWE, Economics Dept, New York University, 19 W 4th St, 6Fl., New York NY 10012aawe@wine-economics.org
 NameAgenda HighlightsAbstractsPPT/PDF
JUNE 10, 2018

Herbert F Johnson Museum of Art Campus Cornell University
JUNE 11, 2018
8:30 - 9:00Statler Hall, Cornell University
9:00 - 10:30Statler Hall Room 196
Session #1A: Tourism
Chair: Olivier Gergaud, KEDGE - Bordeaux, France
Lucas Nesselhauf, Jana Heimel (Heilbronn U of Applied Sciences, Germany)Wine cycling tourism - Who does that, and why?Abstract
Asli Tasci, Robin Back (U of Central Florida) Investigating the challenges and opportunities for wine tourism in Florida: A multi-stakeholder approachAbstract
Jane Yue, Ramu Govindasamy (Rutgers U), Kathleen Kelley (Pennsylvania State U) Mid-Atlantic wine tourism consumer preference: An econometric approachAbstract
Luigi Galletto, Luigino Barisan (U Padova)A new sub-appellation among local restaurants: The Rive case in the Conegliano Valdobbiadene Prosecco districtAbstract
Florine Livat, Olivier Gergaud, (KEDGE Business School - Bordeaux, France)Terrorism and wine tourism: The recent case of FranceAbstract
Florine Livat (KEDGE Business School - Bordeaux, France), Haiyan Song, Shun Ye (Hong Kong Polytechnic U)Terrorism attacks and inbound tourist flows to France: Is wine tourism a substitute?Abstract
9:00 - 10:30Statler Hall Room 396
Session #1B: Markets, History & Future
Chair: Morten Scholer, MS-Coffee of Switzerland
Rod Phillips (Carlton University, Canada)A priest and his wine: the curé of Volnay (Burgundy) and the wine business in the 18th centuryAbstract
Elliott Morss (Morss Global Finance, USA)The wine industry in twenty years: Will blenders be king?Abstract
Morten Scholer (MS-Coffee of Switzerland)Why and how do we blend? Comparing different trends for coffee and wineAbstract
Bonnie Canziani, James Boles, Erick T. Byrd, Samuel Troy (University of North Carolina Greensboro, USA)Muscadine entrepreneurship: Will the grape sell the wine?Abstract
Stephanie N. Güsten (Justus Liebig University Giessen, Germany)Wine assortments in international retail promotion - comparisons across stores, time and countriesAbstract
10:30 - 11:00Coffee Break
11:00 - 12:30Statler Hall Room 196
Session #2A: Prices, Auctions & Investing
Chair: Olivier Bargain, University of Bordeaux
Pawel Oleksy, Marcin Czupryna (Cracow University of Economics, Poland), Michal Jakubczyk (SGH Warsaw School of Economics, Poland)Behavioral perspective on fine wine pricingAbstract
Joseph Breeden, Sisi Liang (auctionforecast.com, USA)Forecasting auction prices of illiquid winesAbstract
Philippe Masset, Jean-Philippe Weisskopf (Ecole hôtelière de Lausanne, Switzerland)Fine wines of the AlpsAbstract
Loren Tauer (Cornell University), Harold Fried (Union College)Wine hedonic pricing using the two tier stochastic modelAbstract
Burak Kazaz (Syracuse University), M. Hakan Hekimoglu (Rensselaer Polytechnic Institute)Pricing of wine futures under weather and market uncertaintyAbstract
Olivier Bargain, Jean-Marie Cardebat (University of Bordeaux, France), Orley Ashenfelter (Princeton University)Top incomes: Evidence from Bordeaux fine wine pricesAbstract
11:00 - 12:30Statler Hall Room 396
Session #2B: Organization
Chair: Günter Schamel, Free University Bozen-Bolzano
Angelo Zago (University of Verona, Italy), Philippe Bontems (Toulouse School of Economics, France)The market organization in the wine industryAbstract
Günter Schamel (Free University Bozen-Bolzano, Italy)How to grow better grapes and make more money: An exploratory member survey of wine cooperativesAbstract
Britta Niklas (Ruhr-University Bochum, Germany), Wolfram Rinke (University of Applied Sciences Burgenland, Austria)Do corporately organized wine producers cope better with unfavorable weather conditions than private wine estates? Hedonic pricing models for South African winesAbstract
Kevin J. Fandl, Sherry L. Jarrell, Wayne W. Williams (Temple University, USA)Challenges in valuing mergers and control-oriented acquisitions in the wine industryAbstract
Barbara Insel (Stonebridge Research Group, USA)Leadership in the wine industryAbstract
Agostino Menna (Niagara College, Canada), Philip Walsh (Ryerson University, Canada)Assessing environments of commercialization of innovation for SMEs in the global wine industry: a market dynamics approachAbstract
12:30 - 14:00Lunch Break
Physical Sciences Building, Clark Atrium
14:00 - 15.00Statler Hall Room 196
Cornell University and Finger Lakes Wines & Outlook 2019
Orley Ashenfelter, Princeton University, President AAWE
Gary Thompson, Cornell University
Chris Barrett, Deputy Dean, Cornell SC Johnson College of Business
Max Pfeffer, Executive Dean, Cornell College of Agriculture and Life Sciences
Kate Walsh, Dean, School of Hotel Administration
Sam Filler, Executive Director, New York Wine and Grape Foundation
John W. Haeger
(Stanford University)
Wine from New York's Finger Lakes
Wolfram Rinke
(University Burgenland)
AAWE Annual Conference 2019 in Vienna (Austria)
15.00 - 15:15Coffee Break
15:15 - 16.30PLENARY SESSION: AAWE Scholarships >br>Chair: Orley Ashenfelter (Princeton University)
Ho Shuay-Tsyr (Cornell University)Alcohol regulation and consumer choice for product varietyPDF
Qian Janice Wang & Domen Prešern (Oxford University)Does blind tasting work? Investigating the impact of training on blind tasting accuracy and wine preferencePDF
Alex Albright (Harvard University), Peter Pedroni & Stephen Sheppard (Williams College)The roles of social media and expert reviews in the market for high-end goods: A case study using winePDF
16:30 - 16:45Coffee Break
16:45 - 18.00 Statler Hall Room 196
PLENARY SESSION: Cannabis and Opioid Economics
Chair: Robin Goldstein (UC Davis)
Orley Ashenfelter (Princeton University)Opioids and alcohol: Substitutes or complements, and the implications
James Evans (University of Laval)Is cannabis like wine? The user experience offered by some popular cannabis strains
Robin Goldstein (UC Davis)Retail costs and price relationships for the 2017 California cannabis market
Daniel Sumner (UC Davis)Simulating impacts of legalization and regulation of cannabis on the retail market
JUNE 12, 2018
8:30 - 9:00Statler Hall, Cornell University
9:00 - 10:30Statler Hall Room 196
Session #3A: Sensory & Experiments
Chair: Kathryn LaTour, Cornell University
Britta Niklas (Ruhr-University Bochum)Can music change the taste of wine?Abstract
Kathryn LaTour (Cornell U), Qian Janice Wang, Charles Spence (Oxford U), Mea-ghan Frank (Dr. Konstantin Frank Wine), Ben Houge (Berklee School of Music)The influence of music on the perception of oaked wines - A tasting room case study in the Finger Lakes RegionAbstract
Jie Li, Miguel Gomez, Kathryn LaTour (Cornell University)Does taste sensitivity matter in the wine industry? The influence of sensory tasting information and taste sensitivity on purchasing behaviorsAbstract
William Stefan (Fairfax, Virginia)Neuro-science of wine flavorAbstract
Qian Janice Wang, Charles Spence (Oxford University)Is complexity worth paying for? Investigating the perception of wine complexity in consumers and experts Abstract
Qian Janice Wang, Charles Spence (Oxford University)
Jarrett Hart (UC Davis)
Drink beer for science: An experiment on consumer preferences for local craft beerAbstract
9:00 - 10:30Statler Hall Room 396
Session #3B: Income, Politics, Sustainability
Chair: Paul Merton, Ethos Wines Group
Barbara Insel (Stonebridge Research Group)Applying the IMPLAN model to economic impact analysis of wine and grape regional industries: The Napa caseAbstract
Linda Piggott-Vijeh (London) Pre-Brexit belt tightening in the UK. The dumbing down of wine consumptionAbstract
Paul Merton (Ethos Wines Group)Measuring inflation rates of five US income groups from 1948 through 2017 using a stable consumable good: ChampagneAbstract
Giovanni Sogari (University of Parma), presented by Gnel Gabrielyan (Cornell U)An application of the choice-based conjoint analysis to study wine consumers and the role of sustainability communication Abstract
Daniel Moscovici (Stockton U), Radu Mihailescu (Stenden U), Lionel Valenzuela (U Técnica Federico Santa Maria), Ade-line Alonso Ugaglia (Bordeaux Sciences Agro), Jeff Gow (U of S Queensland)Can consumers distinguish between environmental wine certifications? Choosing between biodynamic, Fair Trade, natural, organic and sustainableAbstract
Evelyne Resnick (ISG Business & Management, Bordeaux)American wine start-ups, a business model of innovation for the French wine industry?Abstract
10:30 - 11:00Coffee Break
11:00 - 12:30Statler Hall Room 196
Session #4A: Regional Markets
Chair: Alexandre Mondoux, U of Applied Sciences Western Switzerland - Changins
Eddie Wong (ChinaWineBusiness.com)The current wine market position of China and its futureAbstract
Gregory Whitten (Les Climats Imports)Examining Asian wine preferences and their tie to cultural differences between Japan and China and how they will affect regional production and exports?Abstract
Lisa Yip, Haiyan Song (Hong Kong Polytechnic U), Steve Charters (Burgundy School of Business)The Millennial Chinese preferences on domestic against imported winesAbstract
Alexandre Mondoux (U of Applied Sciences Western Switzerland-Changins)Scenarios and prospects for the Swiss wine marketAbstract
Paul Masson (Weatherstone Consulting)Challenges for Ontario's wine market: changing industrial structure and evolving consumer regulationAbstract
11:00 - 12:30Statler Hall Room 396
Session #4B: Geography, Clusters, Innovation
Chair: Eric Stuen, University of Idaho
Elizabeth Dobis, Stephan Goetz (Pennsylvania State Univ), Anil Hira (Simon Fraser Univ), Paul Gottlieb (Rutgers University), Neil Reid (Univ of Toledo)Grapes and wineries in the United States: geographic location and industrial colocationAbstract
Eric Stuen, Jon Miller, Daniel Hickman, Haifeng Liao (Univ of Idaho)Winery clustering: Close to the vine or to other sources of cost advantage?Abstract
Samson Zadmehran, Etienne Montaigne (MOISA Montpellier), Alfredo Coelho (Bordeaux Sciences Agro)Land market and crowdfunding: Impact and challenges of alternative financing in French wine estatesAbstract
Lee Cartier (Okanagan College, Canada), Svan Lembke (Univ of British Columbia Okanagan, Canada), Joanna Fountain (Lincoln U, New Zealand), Nicholas Cradock-Henry (Manaaki Whenua-Landcare Research, NZL), Leo-Paul Dana (Montpellier Business School)Toward an understanding of industry cluster development among New World wineries: a comparative study of the Okanagan Valley, Canada and the Waipara region, New ZealandAbstract
Jason Franken (Western Illinois University), Miguel Gomez (Cornell University), R. Brent Ross (Michigan State University)Social capital and entrepreneurship in emerging wine regionsAbstract
Gustavo Ferro, Julio Elías (Universidad del CEMA, Argentina)Understanding Innovations and the diffusion of knowledge in New World wines: Conceptual and experimental innovations in ArgentinaAbstract
11:00 - 12:30Statler Hall Room 198
Session #4C: Consumers & Marketing
Chair: Bradley Rickard, Cornell University
Gerhard Raab, Edith Rüger-Muck, Peter Merdian (Univ Ludwigshafen)How web design manipulations change customers' visual perception of a web shop: an eye tracking studyAbstract
Damien Wilson (Sonoma State University), Don White, John Lawlor (Label Analytics)How product involvement affects consumer purchase decision time for acceptable wine brandsAbstract
Robin Back (U of Central Florida), Linda Lowry (U of Massachusetts Amherst)The effects of a winemaker dinner on brand perception and purchasing behaviorAbstract
Kathryn LaTour (Cornell University), Roger Noujeim (QUINI)Introducing a new tool for assessing consumer tasting: Elevating consumer engagement and facilitating market insightsAbstract
Emiliano C. Villaneuva (Eastern Connecticut State Univ), J. Sebastian Castillo-Valero, Maria Carmen Garcia-Cortijo (Univ of Castilla-La Mancha)Wine consumer profiles from producing and importing countries in Europe are differentAbstract
Bradley Rickard (Cornell University), Francois Durrieu, Renaud Lunardo (KEDGE Business School Bordeaux)Wine labels that pay off: The role of processing fluency and risk-propensity in the effects of wine labels on consumers' purchase intentions and willingness-to-payAbstract
12:30 - 14:00Lunch Break
Warren Hall, Room 401
14:00 - 15:00Statler Hall Room 196
PLENARY SESSION: The Finger Lakes Wine Region
A Panel Discussion with Winery Owners and Managers

Chair: Gary Thompson, Cornell University
15:00 - 15:30Coffee Break
15:30 - 17:00Statler Hall Room 196
Session #5A: Experts & Tasting
Chair: Denton Marks, U of Wisconsin-Whitewater
Denton Marks (University of Wisconsin-Whitewater)Wine vendors as surrogate expertsAbstract
Don Cyr, Lester Kwong, Ling Sun (Brock University)Who will replace Parker? A copula function analysis of Bordeaux en primeur wine ratersAbstract
Kuan-Ju Chen, Jill J. McCluskey (Washington State University)Impacts of expert information on prices for an experience good across product quality segments: Tasting notes and wine pricesAbstract
Neal Hulkower (McMinnville, OR)How to decide how to decideAbstract
Jeffrey Bodington (Bodington & Co.)Wine, women and men: Large sample resultsAbstract
Kevin Capehart (California State University, Fresno), Elena Berg (American University of Paris)Fine Water: A Blind Taste TestAbstract
15:30 - 17:00Statler Hall Room 396
Session #5B: Trade & Global
Chair: Jean-Marie Cardebat, University of Bordeaux
Sofia Gouveia, Leonida Correia, Patrícia Martins (U Trás-os-Montes and Alto Douro)European wine export cyclesAbstract
Jean-Marie Cardebat, Olivier Bargain, Raphael Chiappini (U of Bordeaux)International wine trade: A prospective approach based on Porter's diamondAbstract
Olivier Bargain, Antoine Pagaud (University of Bordeaux)From Kanpai to Banzaï: The determinants of sake exports since 2001Abstract
Sofia Gouveia, Anthony Macedo, João Rebelo, Tânia Gonçalves (University of Trás-os-Montes and Alto Douro)Worldwide demand for wine and correlated alcoholic beverages, 2010-2021Abstract
Ken Clements, Haiyan Liu (University of Western Australia)Understanding alcohol consumption across countriesAbstract
Marcelo Bianconi (Tufts University), Günter Schamel, Stefan Franz Schubert (Free University of Bozen-Bolzano)Alpha returns in publicly traded wine and spirit companies worldwideAbstract
15:30 - 17:00Statler Hall Room 198
Session #5C: Consumer Preferences
Chair: Alex Susskind, Cornell University
Riccardo Vecchio, Luigi Cembalo (U of Naples Federico II, Italy), Marco Lerro (U of Sannio, Italy), Jeanette Klink-Lehman, Ching-Hua Yeh, Monika Hartmann (U of Bonn, Germany)Consumer preferences for CSR wines: An exploratory analysis in Italy and GermanyAbstract
Julien Couder, Pierre Valette-Florence (CERAG, Grenoble, France)Wine and its evocation: what wine evoke? An exploratory qualitative study of the sense of wine consumptionAbstract
Alex Susskind (Cornell University)The impact of information disclosure on consumer behavior: Do calorie labels on restaurant menus influence beverage choice?Abstract
Cristina Mora, Giovanni Sogari, Umberto Massa Saluzzo, Silvia Turani, Davide Menozzi (University of Parma, Italy)Habits, attitudes and credence towards wine. Where and how do Italian millennials' wine consumers find the information they need?Abstract
Luca Rossetto, Samuele Trestini (University of Padova, Italy)The loyalty structure of the Prosecco brand in ItalyAbstract
Claudia Bazzani, Roberta Capitello, Diego Begalli (University of Verona, Italy)Consumer preferences and perceptions of rosé wine in out-of-home consumption situations in ItalyAbstract
During all Coffee Breaks
Poster Session
Samantha Adams (Rhode Island College)Perceived value of luxury wine. Is the high price tag indicative of quality?Abstract
17:30 - 23:00Gala Dinner Cruise on Seneca Lake
Buses depart Statler Hall at 17:30, with a pick-up in downtown Ithaca at 17:50
Return to Ithaca at approximately 23:00, with stops in downtown Ithaca and Statler Hall
JUNE 13 Finger Lakes Winery Tours
Busses depart Statler Hall at 08:50 and downtown Ithaca at 09:10.
Lunch at Ravines Wine Cellars
After lunch the three tours depart Ravines for:
Tour 1: Keuka Lake Wineries
Dr. Konstantin Frank and Heron Hill Winery
Tour 2: West Seneca Lake Wineries
Fox Run Vineyards and Hermann J. Wiemer Vineyard
Tour 3: East Seneca Lake Wineries
Boundary Breaks Wine and Lamoreaux Landing Wine Cellars
Return to Ithaca at approximately 18:00, with stops in downtown Ithaca (116 E Green St/Public Library) and Statler Hall.
JUNE 14Picnic lunch and walking tour at Taughannock Falls State Park
followed by a Cidery visit

Busses depart Statler Hall at 10:10 and downtown Ithaca at 10:30.
Return to Ithaca at approximately 16:00 with stops in downtown Ithaca (116 E Green St/Public Library) and Statler Hall