AAWE, Economics Dept, New York University, 19 W 4th St, 6Fl., New York NY 10012aawe@wine-economics.org
 NameAgenda HighlightsAbstractsPPT/PDF
JUNE 21, 2016
Wines presented by Producers
Bordeaux Sciences Agro Students
Université de Bordeaux 35 Place Pey Berland
JUNE 22, 2016
8:30 – 9:00Université de Bordeaux, 35 Place Pey Berland REGISTRATION, Foyer
9:00 – 10:30Room – Amphi Duguit
Session #1A: Marketing & Consumer 1
Chair: Stephen Chaikind (Gallaudet University)
Delphine Veissiere (MIB Trieste)Customer Experience: A New Challenge for the Wine IndustryAbstractPPT
Kathy Kelley, Abigail Miller, Denise Gard- ner, Jeffrey Hyde (Pennsylv State Univ), Bradley Rickard (Cornell), Ramu Govin- dasamy (Rutgers), Karl Storchmann (NYU)Characteristics of Wine Consumers in the Mid-Atlantic United States: A Statistical AnalysisAbstractPDF
Geoffrey Lewis (University of Melbourne), Ross Lyman (Treasury Wine Estates), Alastair Reed (Melbourne Polytechnic)Competing in 'No Man's Land' ... can Marketing Turn a Sow's Ear into a Silk Purse? An Experimental StudyAbstractPPT
J. Francois Outreville (Burgundy School of Business), Jean Desrochers (Sherbrooke University)Consumer Behavior: An Experimental Investigation of Risk Taking when Buying WineAbstractPPT
Carlos Raúl Sánchez Sánchez, Celhay Franck (Montpellier Business School), Masson Josselin (Univ Haute-Alsace)A Typology of the Chinese Wine Consumers
Riccardo Vecchio, Eugenio Pomarici, Andrea Dal Bianco (Univ of Padua), Athanasios Krystallis Krontalis, Polymeros Chrysochou (Aarhus Univ)Analysis of Consumer Loyalty in the U.S. Sparkling Wine MarketAbstract
9:00 – 10:30Room – 1K
Session #1B: Export & Markets
Chair: Angelo Zago, (University of Verona)
William Foster, Oscar Melo, Gustavo Anríquez, (Pontificia Universidad Católica de Chile)Identifying Successful Export Strategies of Chilean Wineries: A Panel Data Analysis of Firm Export Growth, 1995-2015Abstract
Jon Hanf, Yuchen Luo (Geisenheim University, GER), Yerko Moreno Simunovic (University Talca)Exporting Chilean Wine to China from Small and Medium-Sized Enterprises: Strategies, Challenges and ProspectsAbstractPDF
Vasco Boatto, Luigi Galletto, Luca Rossetto, Luigino Barisan (University of Padova)Supply Differentiation Strategies Based on Smart Enology: Evidence from Italian Wine SectorAbstract
Antoine Bouët, Viola Lamani (University of Bordeaux), Charlotte Emlinger (CEPII)International Trade, Quality Sorting and Trade Costs: The Case of CognacAbstract
Vicente Pinilla, Maria Isabel Ayuda, Hugo Ferrer (University of Zaragoza)French Wine Exports, 1849-1938: A Gravity Model ApproachAbstract
João Rebelo, Sofia Gouveia, Lina Lourenço-Gomes (Univ de Trás-os- Montes e Alto Douro)The Determinants of Port Wine Exports: Recent EvolutionAbstractPPT
9:00 – 10:30Room – 1J
Session #1C: Business & Management
Chair: Nick Vink, University of Stellenbosch
Gerard Eisterhold, Moss Bittner (Vox Vineyards Inc)Exploring Diversity as a Business Strategy, and as a Marketable Experience in itself
Thi Hong Van Hoang, Beysül Aytac (Montpellier Business School), Amine Lahiani (Univ Orléans), Laure Michel (Inter Council Languedoc Wines)Working Capital Management and Profitability of Wine Firms in France: An Empirical AnalysisAbstract
Andreas Kurth (Geisenheim University)The Valuation of Wineries According to the Discounted Cash Flow Method: A Case Study ApproachAbstractPDF
Katrin Simon-Elorz (Universidad Pública de Navarra, Pamplona), Juan Sebastian, Castillo-Valero, Maria Carmen Garcia- Cortijo (Univ Castilla-La Mancha), Salva- dor, Madero y Madero (Junta de Comun de Castilla-La Mancha)Competitive Advantage and Strategies of Wineries of Castilla-La-Mancha (Spain)
Nick Vink, Jenifer Piesse, Colin Thirtle (University of Stellenbosch), Beatrice Conradie (University of Cape Town)
The Efficiency of South African Wine Grape ProducersAbstractPPT
Gary Thompson (Cornell University)Metrics for Managing Wine InventoriesAbstractPPT
9:00 – 10:30Room – 1L
Session #1D: Production Chair: Dean McCorkle (Texas A&M University)
Leon Geyer, David Mason (Virgnia Tech)Drone Down on the Vineyard---Toy, Trespass or ToolAbstract
Adeline Alonso Ugaglia, Stéphanie Peres (Bordeaux Sciences Agro), Marie-Claude Belis-Bergouignan (Univ of Bordeaux) Marie Lemarie-Boutry (Irstea)The Narrow Path of Collective Appropriation of Biological Control Methods in Viticulture: The Case of Mating DisruptionAbstractPDF
Roberto Jara-Rojas, Alejandra Engler (Univ de Talca), Boris Bravo-Ureta (Univ of Connecticut)Water Use Efficiency among Small and Medium Size Vineyards in Central Chile
Hayley Maynard, Amir Abadi, Mark Gibberd (Curtin University)The Cost of Quality and Monetary Benefits of Adoption of Precision Viticulture TechnologiesAbstractPPT
Dean McCorkle, Rebekka Dudensing, Ed Hellman, Dan Hanselka (Texas A&M Univ), Reeg Allen, Keith Gunnet (RE2, Inc)Assessing the Economic Viability of Wine Grape Production in the U.S. and Possibili- ties for Robotic Technology DevelopmentAbstractPDF
Anna Carbone, Luisangela Quici (Universita' della Tuscia)At the Core of Wine: The Age Dynamics of Italian VineyardsAbstractPDF
10:30 – 11:00Room RE & RG
Coffee Break & Poster Session
11:00 – 12:30Room – Amphi Duguit
Session #2A: Artists & Experts
Chair: Denton Marks, University of Wisconsin
Eric Beau (Université de Bourgogne)‘Fine Arts and Wine’: Painters show us the world of wine, its history, role and usesAbstractPPT
Olivier Bargain (Aix Marseille University), Jean-Marie Cardebat (Bordeaux University and INSEEC)History Matters, Gurus Too. Standardized Expert Scores of Bordeaux Fine Wines, Chateau Reputation Effects and the Traditional ClassificationsAbstract
Don Cyr, Lester Kwong (Brock University)An Examination of Tail Dependence in Bordeaux en Primeur Prices and Parker Ratings: 2004-2010AbstractPPT
Denton Marks (University of Wisconsin- Whitewater)Are We Tasting the Same Thing? The Relevance of “Magnitude Matching” to Normalizing Fine Wine RatingsAbstractPPT
Ulrich Sautter (Falstaff Magazine Germany)How I taste Bordeaux en Primeur: Statistical Factor Analysis as an Objective Rating Tool and Guide to PurchaseAbstractPPT
Angelo Zago (University of Verona), Wanda Mimra (ETF Zurich), Pierre Fleckinger (Mines ParisTech)Fancy a Burgundy - or a Bordeaux - AOC? On quality incentives in collective reputation architecturesAbstractPDF
11:00 – 12:30Room – 1K
Session #2B: Demand
Chair: James Fogarty (Univ of Western Australia)
Alexandre Mondoux (ETH Zurich)Fleckinger (Mines ParisTech)Estimating the Determinants of the Demand of Wine in SwitzerlandAbstractPPT
Kate Pankowska (University of British Columbia)Winery's Location, Neighbors, Reputation or Terroir? What Really Influences Prices of British Columbia, Canada VQA Wines?Abstract
Ping Lei (INSEEC Business School), Alain Jolibert (UMPF Grenoble)The Effect of Product Buying Situational Cues on Consumer’s Red Wine Choice: Chinese vs. French ConsumersAbstract
James Seale, Manhong Zhu, Bo Gao (University of Florida)China’s Import Demand of Alcoholic Beverages: Beer, Wine, and Spirits and by Country of OriginAbstract
Ekaterina Vorotnikova (University of Idaho)Comparing Import Demand for Wine Between the Western and Eastern United StatesAbstract
Lisha Zhang (Clemson University), James Seale (University of Florida)Demands for Imported and Domestically Produced Red and White Wine in the United StatesAbstract
11:00 – 12:30Room – 1J
Session #2C: Competition & Performance
Chair: Peter Merdian (Univ of Ludwigshafen)
John Antle, Susan Capalbo, Hongliang Zhang (Oregon State University)
Productivity, Cost and Profitability of Wine Grape Production in the U.S. Pacific Northwest: Econometric Analysis of Farm- Level Agricultural Census DataAbstractPPT
Benoit Lecat (California Polytech), Claude Chapuis, Joelle Brouard, Laurence Cogan-Marie (ESC Dijon)The Winegate Affair and the Emergence of Small Wineries in BurgundyAbstractPDF
Bernd Frick (University of Paderborn)Reputation and Firm Survival in a Competitive Environment: Empirical Evidence from the German Wine IndustryAbstractPDF
Hildegard Garming, Kathrin Strohm, Walter Dirksmeyer (Thünen-Inst of Farm Econ), Alberto Menghi (Fondaz. CRPA)Cost Effects of Environmental Legislation for Wine Grape Production in European and Non-European CountriesAbstractPDF
Eric Le Fur, Eric Braune, Benoit Faye (INSEEC Business School)Performance Evaluation of the French Wine Sector: Application of the Data Envelopment AnalysisAbstract
Stéphane Ouvrard, Antonio Spiga (KEDGE Business School)Strategic Performance Management in the Bordeaux Wine Industry: Business Mod- el Analysis & Proposal for a Strategic MapAbstractPDF
11:00 – 12:30Room – 1L
Session #2D: Markets & Trade
Chair: Ana Pérez-Luño (Univ Pablo Olavide)
J. Francois Outreville (Burgundy School of Business), Eric Le Fur (INSEEC Business School Bordeaux)Does the Market Structure of Grape Varie- ties Impact Exports Performance? A DEA approachAbstract
Stefano Corsi, Daniele Curzi, Alessandro Olper (University of Milan), Maryline Filippi (Bordeaux Sciences Agro)The Bulk Wine Market. An Explorative Analysis of International TradeAbstract
Johan Wiklund (Syracuse Univ), Ana Pérez-Luño Robledo (Univ Pablo Olavide), Robert Nason (Concordia Univ)Divergent Effects of Inter-Firm Collaboration on Product Quality and GrowthAbstractPPT
Michel Couderc, Ana Lapascua (Conseil Interprofessionnel des Vins de Provence)International Rosé Wine Markets: Volume Produced, Consumed, and TradedPDF
Jacqueline Dutton (University of Melbourne)The 1855 Bordeaux Classification Down Under: An Australian Wine Market PerspectiveAbstract
Isabel Bardají, Yuanbo Li (Universidad Politécnica de Madrid)A New Wine Superpower? An Analysis of the Chinese Wine IndustryAbstract
12:30 – 14:00Lunch Break
Université de Bordeaux, 35 Place Pey Berland
Room RE & RG
14:00 – 14:30Walking to Amphi Athénée Municipal (about 10 minutes)
14:30 – 15:45PLENARY SESSION: Welcome Room - Amphi Athénée Municipal Welcome and Introduction
Karl Storchmann (New York University)
Jean-Marie Cardebat (University of Bordeaux)
Philippe Castéja (President, Conseil des Grands Crus Classés en 1855)
Orley Ashenfelter (Princeton University)
Luca Rossetto (University of Padova)
15:45 – 16:15Coffee Break
16:15 – 17:45Room – Athénée Municipal
Chair: Orley Ashenfelter (Princeton University)
Giulia Meloni
(University of Leuven, Belgium)
Bugs, Tariffs and Colonies.
France and the Mediterranean Wine Trade in the 19th and 20th Centuries
Georgi T. Gabrielyan (UC Davis, USA)Wine Trade and the Economics of Import Duty and Excise Tax DrawbacksAbstractPDF
Marleen Marra
(University College London, UK)
Do Wine Buyers at Auction Benefit from Higher Commissions?
19:00 – about 23:00Conference Dinner
Rooftop INSEEC Business School
Take Tram B from Stop “Hotel de Ville” towards “Bassins à Flots” to Stop “Les Hangars”
JUNE 23, 2016Université de Bordeaux, 35 Place Pey Berland
9:00 – 10:30Room – Amphi Duguit
Session #3A: Sustainability 1
Chair: Dan Moscovici (Stockton University)
Robin Back (Univ of Central Florida), Karl Storchmann, Xingyang Liu (NYU)Fair Trade Wine in the U.S.: Mark-Ups Along the Supply ChainPPT
Olivier Gergaud (Kedge Business School), Magali Delmas, Jinghui Lim (UCLA)Does Organic Wine Taste Better? An Analysis of Experts’ Ratings
Wallace Huffman (Iowa State University), Jonathan McFadden (USDA-ERS)Willingness-to-Pay for Natural, Organic, and Conventional Foods: The Effects of Information and Meaningful Labels
Daniel Moscovici (Stockton University)Global Wine Certifications – Who, What, When, Where, How & Even Why?Abstract
Richard Sagala, Paulo Lopes (Kedge Business School), Larry Lockshin (University of South Australia)Importance of Eco-Logo and Closure Type on Consumer Expectations, Price Perception and Willingness to Purchase Wines in CanadaAbstractPPT
Adeline Alonso Ugaglia (BSA), Jean- Marie Cardebat, Louis Dupuy (Univ Bor- deaux), Savannah Sloop (Univ of St. Andrews)Sustainability Certifications in the Wine Industry: What are the Drivers for Adoption?Abstract
9:00 – 10:30Room – Room – 1K
Session #3B: Tasting, Quality & Experiments
Chair: Geoffrey Lewis (Melbourne Business School)
Dom Cicchetti (Yale Uiversity)Opinion Versus Facts: A Bio-statistical Paradigm Shift in Oenological ResearchAbstractPDF
Geoffrey Lewis (Melbourne Business School), Steve Charters (ESC-Dijon), Benoit Lecat (California Polytechnic)The Impact of Setting on Wine Experiments: Is the Process of Wine Tasting Inherently Flawed?AbstractPPT
Daniel Malter (Harvard Business School)Status Rigidity and QualityAbstractPPT
Stéphane Ouvrard (KEDGE Business School), Ian Taplin (Wake Forest Univ), Tom McCluskey (Dublin City Univ)A Cellar Full of Collateral: Bordeaux vs Napa in the Search for Oenological GoldAbstractPDF
Chris Bitter (University of Washington)The Wine Buyer’s Dilemma: Does it Pay Off to Pay More?AbstractPPT
Thomas A. Brunner (Bern University of Applied Sciences)Should I Stick a Label on Organic Wine or not? Results from a Swiss ExperimentAbstractPPT
9:00 – 10:30Room – 1J
Session #3C: Non-Wine, Taxes
Chair: Richard Gray (University of Saskatchewan)
Martin Cloutier (University of Quebec at Montreal), E. Michael Laviolette (Novancia Paris Business School), Sébastien Arcand (HEC Montreal)Cider Wine Production in Quebec at the Economic Crossroads: A Mixed Method- based PerspectiveAbstract
Sonya Huffman (Iowa State University), Marian Rizov (University of Lincoln)Life Satisfaction and Diet: Evidence from the Russian Longitudinal Monitoring SurveyAbstract
Morten Scholer (MS-Coffee of Switzerland)Coffee and Wine: A Comparison of the Value Chains, Ownership Structures and Sustainability StandardsAbstractPPT
Richard Volpe, Michael McCullough, (California Polytechnic State University), Michael Adjemian, Timothy Park (USDA)Beer Purchasing Behavior, Dietary Quality, and Health Outcomes among U.S. AdultsAbstractPPT
Armando Maria Corsi, Larry Lockshin, Jordan Louviere (University of South Australia), Tiago Ribeiro (Indera)A Taxing Experience: Using Quantity Choice Experiments to Model the Likely Effects of a Henry’s Tax Reform in AustraliaAbstract
James Fogarty (University of Western Australia), Giri Parameswaran (Haverford College)Optimal Alcohol Taxes for the US: RevisitedAbstractPPT
9:00 – 10:30Room – 1L
Session #3D: Pricing 1 Chair: Robin Goldstein, UC Davis
Benoit Faye, Eric Le Fur (INSEEC), Jean- Marie Cardebat (Univ of Bordeaux), Philippe Masset (EHL Lausanne)The Fine Wine Price: Product Heterogeneity vs Heterogeneous Agents?AbstractPPT
David Hojman (University of Liverpool)Luxury Wine from Where? ‘Desperately- seeking-Veblen’ Pricing Strategies of Emerging Premium and Fine BrandsAbstract
Linda Jiao (University of Bordeaux)Macroeconomic Determinants of the Price of WinesAbstractPPT
Burak Kazaz, M. Hakan Hekimoglu (Syracuse Univ), Scott Webster (Arizona State Univ)Wine Analytics: Fine Wine Pricing and Selection under Weather and Market UncertaintyAbstractPDF
Haiyan Song ( Hong Kong Polytechnic Univ), Bill Gartner (Univof Minnesota), Byron Marlowe (Washington State Univ)Does Objective Information Affect Consumers’ Willingness to Pay for Wines? – An ExperimentAbstractPDF
Philippe Masset (EHL Lausanne), Rainer Häberle (Vignes Dynamiques SA)Segmentation and Price Dynamics on an Illiquid Market: The Tale of a Heterogeneous Wine CellarAbstract
10:30 – 11:00Room RE & RG
Coffee Break & Poster Session
11:00 – 12:30Room – Amphi Duguit
Session #4A: Sustainability 2
Chair: Maryam Hariri (New York University)
Susan Cholette (San Francisco State University ), Elmar Schlich (University Giessen)Tracing the Carbon Footprint of Ravens- wood Wine’s Supply Chain to GermanyAbstractPDF
Walter Dirksmeyer, Andrea Bender , Hildegard Garming, Kathrin Strohm, (Thünen-Institut of Farm Economics)Extreme Weather Events in Wine Grape Production: An Economic Assessment of Mitigation Measures at Farm LevelAbstractPDF
Britta Niklas (University of Bochum), Nick Vink (University of Stellenbosch)Impact of Annual Weather Changes on Yields and the Distribution of Grape Varieties in Different Wine Regions of South AfricaAbstractPPT
Adeline Alonso Ugaglia, Eric Giraud- Heraud, Stéphanie Pérès (Bordeaux Sciences Agro), Yves Surry (SLU Uppsala)Adaptation Strategies of Bordeaux's Wine Producers to Face Climate ChangeAbstractPDF
Alastair Reed, Nicola Cooley (Melbourne Polytechnic), Dan Moscovici (Stockton University), Mark Matthews (The Wine Creche)A Low-Cost, Easy to Implement Sensor System to Underpin Modern Winery Sustainability Schemes and Third-Party FinancingAbstract
Rebekka Schütte, Elke Plaas (University of Göttingen)Economic Effects of an Herbicide Reduction in Viniculture - A Modelling with the Policy Analysis MatrixAbstractPPT
11:00 – 12:30Room – 1K
Session #4B: Marketing & Consumer 2
Armando Corsi (University of South Australia)
Justin Cohen, Armando Corsi, Larry Lockshin (University of South Australia)Establishing Benchmarks of Awareness, Perceptions and Shopper Behavior in the China Wine MarketAbstract
Georges Giraud, Monia Saida (Université Bourgogne Franche-Comté)Influence of Information on Hedonic Appreciation of Burgundy Red WinesAbstractPDF
JD Lee (MSU Denver), Nils Olsen, Vanessa Perry (George Washington University)In The Zone: The Impacts of Cognitive Re- source Depletion on Wine ConsumptionAbstract
Anne Sharp, Byron Sharp (University of South Australia)What Wine Shoppers Decide Before They Enter and What They Notice In-StoreAbstract
Anne Sharp, Byron Sharp (University of South Australia)How Wine Shoppers Behave In-Store and Implications for MarketingAbstract
Kyrre Rickertsen (Norwegian Univ of Life Sciences), Geir Wæhler Gustavsen (Norwegian Inst of Bioeconomy Research)Wine Consumption Across Generations: A Life Cycle ApproachAbstractPPT
11:00 – 12:30Room – 1J
Session #4C: Emerging Regions, Contracts
Chair: Guenter Schamel (Free Univ of Bozen-Bolzano)
Jon Hanf (Univ Geisenheim), Artur Grigoryan (ICARE Yerevan), Zaruhi Muradyan (EVN Wine Acad. Yerevan)An Analysis of the Competiveness of the Armenian Wine BusinessAbstractPDF
Marcin Czupryna, Pawe Oleksy (Cracow University of Economics)Agent-Based Modeling of Viniculture Developments in Emerging Markets. Empirical Evidence from the Lesser Poland Wine RegionAbstract
Alfredo Coelho (Bordeaux Sciences Agro)
Determinants of Payment Methods in Mergers and Acquisitions in the International Wine IndustryAbstract
Fabien Candau, Julie Schlick (Univ de Pau), Florent Deisting (Ecole Supérieure de Commerce de Pau)Income and Crowding Effects on the World Market for French WinesAbstractPDF
S. Kubra Canhilal (University of Lugano)An intermediary`s Two Sided Legitimacy Problem: The Case of Wine-Brokers: Part 1Abstract
Pilar Jano (Adolfo Ibañez Univ), Brent Hueth (University of Wisconsin-Madison)Careers in Arm's-Length Contracting: Evidence from the Chilean Wine-grape MarketAbstractPDF
11:00 – 12:30Room – 1L
Session #4D: Tourism 1
Chair: Robin Back (University of Central Florida)
Robin Back, Diego Bufquin, Jeong -Yeol Park (University of Central Florida)Iconic Hotels Meet Historic Wineries: The Effects of “Starchitecture” on Wine Tourism, Brand Perception, and Consumer BehaviorAbstractPPT
Jennifer Laing, Warwick Frost (La Trobe University)Fantasy Architecture Within Winescapes: A Comparative Case Study of the Napa Valley and Rutherglen Wine RegionsAbstract
Axel Dreyer (Harz University)A Pedelec Tour to the Vineyards - Development of Wine-Cycle Routes for Electric Bikes in Franconia/ GermanyAbstract
João Rebelo, Lina Lourenço-Gomes, Cristina Ribeiro (Universidade de Trás-os- Montes e Alto Douro)The issue of Economic Valuation of Wine Regions World Cultural Heritage: The Residents’ Perceptions and Visitors Profile of the Alto Douro Wine RegionAbstractPPT
Albert Stoeckl (Krems Univ of Applied Sciences), Wolfram Rinke (Burgenland Univ of Applied Sciences), Andreas Eisingerich (Imperial College London)Identifying Relationships between Place and Experience Parameters and Consumer Evaluations in a Wine Tourism ContextAbstract
12:30 – 14:00Lunch Break
Université de Bordeaux, 35 Place Pey Berland
Room RE & RG
14:00 – 15:30Room – Amphi Duguit
Session #5A: Investments & Auctions
Chair: Paul Merton (Ethos Wines Group)
Stephen Bazen (Aix-Marseille University), Jean-Marie Cardebat (Bordeaux University)Forecasting Bordeaux AOC Wine Prices Using State Space Space MethodsAbstract
Stéphanie Prat, Eric Le Fur (INSEEC Business School),Taxinomy and Dynamics of Main Alternative Assets: Evidence from Short- and Long-Run Price Co-MovementsAbstract
Jean-Philippe Weisskopf, Philippe Masset, Pablo Charosky (Ecole hôtelière de Lausanne)The Price of PerfectionAbstractPPT
Joseph Breeden (Prescient Models LLC), Sisi Liang (BCG Platinion)Auction Price Dynamics for Fine Wines from Age-Period-Cohort ModelsAbstractPPT
Andreas Kurth, Jon H. Hanf (Geisenheim University)
Wine Auctions as a Sales Channel – the Case Study of the VDP Wine Auction of Kloster EberbachAbstractPDF
Paul Merton (Ethos Wines Group, Inc.)Fine Wine: A Fine Goal-Based Investment?AbstractPPT
14:00 – 15:30Room – 1K
Session #5B: History, Trade & Politics
Chair: Steve Stein (University of Miami)
Kym Anderson (University of Adelaide), Glyn Wittwer (Victoria University)Global Wine Markets in 2020: Impacts of New Free Trade AgreementsAbstractPDF
Serhat Asci, Mechel Paggi, Fumiko Yamazaki (California State University, Fresno)The Impact of the Transatlantic Trade and Investment Partnership (TTIP) on Wine Trade for the USAbstract
Paola Corsinovi, Davide Gaeta (University of Verona)The EU Wine Policy Orientations Through the Budget Expenditure Analysis (1970- 2015)Abstract
Steve Stein (University of Miami)Wine and Politics in Argentina, 1950-1980Abstract
Richard Yntema (Otterbein University)The Popularization of Wine Consumption in the Early Dutch Republic: Dutch Merchant Communities in France and the Political Economy of Wine Consumption in HollandAbstract
Julie McIntyre (University of Newcastle)The Political Economy of the Colonial Australian Wine IndustryAbstract
14:00 – 15:30Room – 1J
Session #5C: Wine and the Internet
Chair: Alexandra Vignolles (INSEEC Business School)
Omer Gokcekus (Seton Hall University), Miles Hewstone (Oxford University)Social Influence on Online Wine Evaluations at a Wine Social Networking Site: Effects of Consensus and ExpertiseAbstractPPT
Coralie Haller (EM Strasbourg Business School), Louis Benjamin, Jean-Louis Vezien (Alsace Region Council)Development of a Regional Digital Strategy: The Case of the “wine.alsace” Domain NameAbstract
Douglas Nelson (Tulane Univ), Kym Anderson (Univ of Adelaide), Joe Francois (World Trade Institute), Glyn Wittwer (Victoria Univ)The World Wine Web: Structure and Dynamics of the Global Wine EconomyAbstractPPT
Luca Rossetto, Vasco Boatto, Luigi Galletto, Luigino Barisan (Univ of Padova)The Wine 2.0 in ItalyAbstract
Edith Rueger-Muck, Gerhard Raab, Peter Merdian (Univ of Applied Sciences Ludwigshafen)Investigation of Perceived Emotions on Wine Selling WebsitesAbstract
Andrea Viberti, Danielle Borra, Stefano Massaglia, Andrea Dal Vecchio, Alessio Marco Lazzari (University of Torino)Differences in Using Online Communication Tools in Piedmont, Tuscany and BordeauxAbstractPPT
14:00 – 15:30Room – 1L
Session #5D: Tourism 2
Chair: Magali Delmas, UCLA
Roberta Capitello, Diego Begalli (University of Verona), Lara Agnoli, Steve Charters (ESC Dijon)Assessing the Role of Wine in Shaping Destination Images: A Discrete Choice Model ApproachAbstract
Emiliano Villanueva (Eastern Connecticut State University), Daniel Moscovici (Stockton University)Sustainable Wine Tourism Development in Burgeoning Regions: New Jersey and Connecticut Wine Industries Structural Dimensions and their Wine Tourism ProductAbstract
David Menival (ESC Dijon), Joanna Fountain (Lincoln University)Can Wine Tourism Accelerate the Luxury Image for a Wine Region? Application to French Wines in the Chinese MarketAbstract
Kyuho Lee (Sonoma State University), Melih Madanoglu (Florida Atlantic University), Anisya Fritz (Lynmar Estate)Investigating the Effects of Service Quality on Winery Visitors' SatisfactionAbstract
Stefano Castriota (Università di Bolzano)Surviving the Wine WarAbstractPPT
15:30 – 16:00Room RE & RG
Coffee Break & Poster Session
16:00 – 17:30Room – Amphi Duguit
Session #6A: Experts & Reputation
Chair: Olivier Bargain (Aix Marseille University)
Philippe Masset, Jean-Philippe Weisskopf (Ecole Hôtelière de Lausanne)The Influence of Expert Opinions in a Status-Oriented MarketAbstractPPT
Emmanuel Paroissien (University of Bordeaux)Insights from the Entry-Level Bordeaux Wine Market: Vintages as a CommodityAbstract
Margaux Vannevel, Jeanne Brand, Valeria Panzeri, Nick Vink (Stellenbosch University)Marketing Wines to South African Millennials: The Effect of Expert Opinions on the Perceived Quality of Pinotage WinesAbstractPPT
Peter Pedroni (Williams College), Alex Albright (Stanford University)The Role of Social Media and Expert Reviews in the Market for High-End Goods: An Example From The Market for High-End WinesAbstractPDF
Angelo Zago (Univ of Verona), Jianyu Yu (Southwestern Univ of Econ & Finance Chengdu), Zohra Bouamra- Mechemache (Toulouse School of Econ)What’s in a Name? Information, Heterogeneity, and Quality in a Theory of Nested NamesAbstractPDF
Michael Visser (ENSAE-CREST), Jean- Marie Cardebat and Emmanuel Paroissien (Univ Bordeaux)Medals and Wine PricesAbstractPDF
16:00 – 17:30Room – 1K
Session #6B: Cooperatives & Industrial Organization
Chair: Suzanne Mustacich, Author "Thirsty Dragon"
Cynthia Howson (University of Washington Tacoma), Pierre Ly (University of Puget Sound)“Proper Divorce Saves Both Sides:” Foreign Partnerships, Coopetition and Industrial Upgrading in Chinese WineAbstractPDF
Alessandro Corsi, Simonetta Mazzarino (University of Torino)To Make Wine, to Sell the Grapes or to Deliver them to the Cooperative: Determinants of the Allocation of the GrapesAbstractPDF
Pilar Jano (Adolfo Ibañez University)Collective Action in Agriculture: The Case of Winegrape Farmer Cooperatives in ChileAbstractPDF
Louis-Antoine Saisset (Montpellier SupAgro), Maryline Filippi (Bordeaux Sciences Agro)Intangible Investments in Wine Co-Ops: Catalyzers Between Governance and Financial PerformanceAbstractPPT
Justine Valette, Paul Amadieu, Patrick Sentis (Univ of Montpellier)Survival in the French Wine Industry: Cooperatives versus CorporationsAbstractPPT
Sylvaine Castellano (Paris School of Business), Insaf Khelladi (ICN Business School)The Influence of Organizational Status on Price and Legitimacy in the Bordeaux Wine RegionAbstractPDF
16:00 – 17:30Room – 1J
Session #6C: Marketing & Consumer 3
Chair: Jon Hanf (Geisenheim University
Michael Ahlheim, Jan Neidhardt (University of Hohenheim, Stuttgart)Sour Grapes? - Characterizing Consumers' Tastes for Table Grapes in a Choice ExperimentAbstractPDF
François Durrieu, Reanaud Lunardo (Kedge Business School)Designing Labels and WTP for Wine: The Effects of Typical, Fun and Local Front Labels for Bordeaux WinesAbstract
Ben Lawrence (Cornell University)Exploring the Influence of Numbers and Shapes on Wine LabelsAbstract
Geoffrey Lewis (University of Melbourne)A Strategic Approach to the Analysis of Global Wine Industry PositioningAbstractPPT
Olivier Bargain (Aix Marseille University), Jean-Marie Cardebat (University of Bordeaux), Alexandra Vignolles (INSEEC Business School)Crowdfunding in Wine: A Super En Primeur Market?Abstract
Jon Hanf (Geisenheim University), Irina Ghaplanyan, Vahe Keushgueria (Seminar Consulting), Vardan Urutyan (ICARE), Aram Babayan (GIZ Armenia)A ‘New’ Wine World: The Historic World. A New Regional Concept and its Marketing ImplicationsAbstractPDF
16:00 – 17:30Room – 1L
Session #6D: Restaurants
Chair: Olivier Gergaud, KEDGE Business School
Bradley Rickard, Isoble Rubin (Cornell University), Olivier Gergaud, Hervé Remaud (Kedge Business School)Product Diversity and Consumer Choice in Markets for Wine, Beer, and SpiritsAbstractPDF
Bernard McEvoy, David Martin (Ryerson University)How to Maximize the Profitability of a Restaurant’s Wine Menu Using the Diagnostic Revenue Management Technique of Menu Engineering in a Computer Simulated EnvironmentAbstractPPT
Radu Mihailescu, Karen Hecht (Stenden University)Factors Influencing Restaurants wine Menus Construction: The Case of The Netherlands and South AfricaAbstract
Vikram Pathania (University of Sussex), David de Meza (London School of Economics)Choose the Cheapest? The Case of Restaurant Wine MenusAbstractPDF
Guenter Schamel (Free University of Bozen-Bolzano)Metrics on Restaurant Ordering BehaviorAbstract
15:15 – 15:45Room RE & RG
Coffee Break & Poster Session
Antares D'Achille, Alessandro Montrone (Università degli Studi di Perugia)A Comparison Between the Cooperative and Corporation in the Italian Wine SectorAbstractPPT
Juan Jose Juste-Carrion (University of Valladolid)The Wine Industry in Spain: The Case of Castilla y LeónAbstractPPT
Anna Smaga-Trzaskalska (Leon Kozminski Academy, Warsaw)Women's Engagement in the Development of the Polish Wine Industry and their Business Roles in Wine EnterprisesAbstractPDF
Stephanie Tischler, Albert F. Stöckl (IMC University of Applied Sciences Krems)In Need of Something Different? Young Consumers and their Notion of Wine TourismAbstract
JUNE 23, 2016
19:30 – 23:00Gala Dinner
Palais de la Bourse, Bordeaux
JUNE 24, 2016
8:30 – 18:00Visit of the Grands Crus Classés Médoc 1855 Buses leave from Place de la République
JUNE 25, 2016
9:00 – 18:00Tour to Cité du Vin and Saint Emilion
Visit of Cité du Vin (tour and degustation)
Meeting Point: Cité du Vin at 9.15h
11:30 – 12:30Bus to Saint Emilion
12:45Lunch at Château Haut Sarpe Saint Emilion Grand Cru Classé
16:00Guided Tour of city of St Emilion
19:00Back in Bordeaux