AMERICAN ASSOCIATION OF WINE ECONOMISTS (AAWE)

 

THIRD ANNUAL CONFERENCE
REIMS, CHAMPAGNE (FRANCE)

JUNE 18-21, 2009

 

PROGRAM



JUNE 18, 2009

RECEPTION AND REGISTRATION
17.30-20.00
City Hall – Reims
Place de l’Hôtel de Ville, 5100 Reims, France



JUNE 19, 2009, Morning
Reims Management School

59, rue Pierre Taittinger – 51100 Reims, France


8.00 - 9.00


COFFEE AND REGISTRATION

9.00 - 10.00

Welcome

Karl Storchmann
(Whitman College, AAWE)

Welcome to the 3rd Annual AAWE Conference

François Bonvalet
(Dean, Reims Management School RMS)

 

Richard Vistelle
(President, University of Reims)


Daniel Lorson (CIVC)

 
Champagne: an introduction

 

10.00 - 10.30

Coffee

 

 

10.30 - 12.15

 

Session #1A: Gastronomy I
Chair: Pierre Combris, INRA Ivry-sur-Seine

 

Gregory Colson (Iowa State U),
Wallace Huffman (Iowa State U)

 

 

Consumers’ Willingness to Pay for New Genetically Modified Food Products: Evidence from Experimental Auctions of Intragenic and Transgenic Foods

 

 

Abstract

Full Text

 

 

 

Sonya K. Huffman (Iowa State U), Helen H. Jensen (Iowa State U), Abebayehu Tegene (USDA)

 

Consumer Demand for Lowering Cholesterol through Enhanced Margarine Products

 

 

Abstract

Full Text

 

 

 

Thomas Herzfeld (Wageningen U), Sonya K. Huffman (Iowas State U), Arie Oskam (Wageningen U), Marian Rizov (Middlesex U)

 

 

Changes in Food, Alcohol and Cigarettes Consumption During Transition: Evidence from Russia

 

 

Abstract

Full Text

 

 

 

Geir W. Gustavsen (Norwegian AgEcon Research Institute), Kyrre Rickertsen (Norwegian U of Life Sciences)

 

The Effects of Taxes and Subsidies on Purchases of Healthy and Less Healthy Foods: A Quantile Regression Approach

 

 

Abstract

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Linda Schollenberg (Göteborg U)

 

 

Estimating the hedonic price for FairTrade coffee in Sweden – revealed preference evidence on ethical consumption

 

 

 

Abstract

Full Text

 

 

 

 

 

10.30 - 12.15

 

Session #1B: Marketing and Distribution 1
Chair: Nick Vink, University of Stellenbosch

Margarita Brugarolas, África Martínez, Francisco José Del Campo (all Universidad Miguel Hernández), Laura Martínez-Carrasco, Rodolfo Bernabeu, Miguel Olmeda, M. Diaz, R. Olivas (all University of Castilla-La Mancha)

 

Determination of the Acceptance of Local Wine using Contingent Valuation

 

 

Abstract

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Isabelle Lesschaeve (Vineland Research and Innovation Center),  Nicolas Mathieu (GRAPPE Angers)

 

Branding an emerging wine region: Do appellation or sub-appellation matter?

 

 

Abstract

Full Text

 

 

 

Abdoul G. Sam (Ohio State University), Stanley R. Thompson (Ohio State University)

 

Impact of Country of Origin Advertising on U.S. Import Wine Demand: A Panel Data Analysis

 

 

Abstract

Full Text

 

 

 

J. François Outreville (Université de Montréal)

 

Does Size Matter? A Note on Bottle Size
   
Full Text
     
Antonella Vastola (U of Basilicata),
Aysen Tanyeri-Abur (Northeastern U)		   Non-conventional viticulture as a viable system: A case study in Italy
   
Full Text
     

 

 

 

 

10.30 - 12.15

 

Session #1C: Production: Terroir and Climate
Chair: Martin Kusy, Brock University

 

Robin Cross (Oregon State U), Andrew Plantinga (Oregon State U), Robert Stavins (Harvard U)

 

 

The Value of Terroir:  Hedonic Estimation with Data on Vineyard Sale Prices

 

 

Abstract

Full Text

 

 

 

Jan Bentzen (Aarhus School of Business), Valdemar Smith (Aarhus School of Business)

 

Wine production in Denmark.  Do the characteristics of the vineyards affect the chances for awards?

 

 

Abstract

Full Text

 

 

 

Don Cyr (Brock U), Lester Kwong (Brock U), Ian Malone (Pacific Premier Vyds), Andrea Wendel (Pacific Premier Vyds)

 

Economic Hysteresis in the Californian Vineyard Industry: A Real Options Analysis of Entry and Exit

 

 

Abstract

Full Text

 

 

 

Don Cyr, Martin Kusy, Anthony Shaw
(all Brock U)

 

Hedging the Risks of Vineyard Winter Injury with an OTC Collar Contract

 

 

Abstract

Full Text

 

 

 

 

12.15 - 14.00



Lunch





JUNE 19, 2009, Afternoon
Université de Reims Champagne-Ardenne, UFR de Sciences Economiques et Gestion

57 bis, rue Pierre Taittinger– 51100 Reims, France

 

14.00 – 15.45


Session #2A: Gastronomy 2
Chair: Sonya Huffman, Iowa State University

 

 

 

Robin Goldstein (Fearless Critic Media), John Bohannon (Harvard U, Science Magazine), Alexis Herschkowitsch (Fearless Critic Media)

 

Can people distinguish dog food from pâté?

 

 

Abstract

Full Text

 

 

 

Olivier Gergaud (U Reims), Karl Storchmann (Whitman College), Vincenzo Verardi (U Brussels)

 

Food Tournaments: NYC 2006-2008

 

 

Abstract

Full Text

 

 

 

Madeleine Pullman, Robin Fenske, Wayne Wakeland (all Portland State U), Kumar Venkat (Clean Metrics)

 

Institutional Food Footprint: The Impact of Food Packaging, Waste, and Transportation

Abstract

Full Text

 

 

 

Denis Fougère, Erwan Gautier, Hervé Le Bihan
(all Banque de France)

 

Restaurant Prices and the Minimum Wage

 

 

Abstract

Full Text

 

 

 

Frederic Warzynski (U Aarhus)

 

Off the Menu: An Analysis of Career and Industrial Dynamics on the NYC Restaurant Scene

 

 

Abstract

Full Text

 

 

 

14.00 - 15.45


Session #2B: Taste, Tasting and Sensory Evaluation
Chair: Louisa Thomas Hargrave, WineWise LLC, Syndicated Journalist

 

 

 

Christian Barrère (U Reims)

 

Does economic analysis need a theory of taste? What philosophy of taste teaches us

 

 

Abstract

Full Text

 

 

 

Sophie Meillon Centre de Recherche Pernod Ricard), Christine Urbano (INRA), Geneviève Guillot (Centre de Recherche Pernod Ricard), Nathalie Jacquet (Centre de Recherche Pernod Ricard), Pascal Schlich (INRA)

 

A methodological approach to simultaneously measure the relative sensory and information impact of alcohol reduction on the overall liking of wines in real life settings

Abstract

Full Text

 

 

 

Camille Saintives (U Reims)

 

Consumers’ preferences for Champagne: determinants and typology

 

 

Abstract

Full Text

 

 

 

Diego Begalli (U Verona),
Roberta Capitello (U Verona)

 

Consumer wine preferences, quality perception and sensory identity: empirical evidence from Valpolicella

 

 

Abstract

Full Text

 

 

 

Vasco Boatto, Mattia Cai, Luca Rossetto (all U Padova)

 

Socio-cultural and education aspects in wine tasting

 

 

Abstract

Full Text

 

 

14.00 – 15.45


Session #2C: History, International Comparison

Chair: Pete Parcells, Whitman College

 

 

 

 

Stephen Chaikind (Gallaudet U)

 

About Wine Economics: A Selected Roadmap and Review

 

 

Abstract

Full Text

 

 

 

M. Nisa Mencet (Akdeniz U Antalya), Cengiz Sayin (Akdeniz U Antalya)

 

Wine consumption attributes in Turkey: means - end chain analysis

 

 

Abstract

Full Text

 

 

 

Anne Combaud (U Reims), Clothilde Trehorel (Archives Municipales de Dijon), Christophe Petit (U Bourgogne), Jean-Pierre Garcia (U Bourgogne)

 

The Evolution of Wine Prices in the French Agricultural Statistics Since the Nineteenth Century: a Case Study for Vosne-Romanée

 

 

Abstract

Full Text

 

 

 

James Simpson (U Carlos III de Madrid)

 

Old World versus New World: the origins of organizational diversity in the international wine industry, 1850-1914

 

 

Abstract

Full Text

 

 

 

Alex Robinson (Whitman College)

 

Exchange Rate Pass-Through to U.S. Import Prices. Evidence from the Wine Market

 

 

Abstract

Full Text

 

 

 

14.00 – 15.45


Session #2D: Organizational Analyses 1

Chair: Peter Roberts, Emory University

 

 

 

 

Peter W. Roberts (Emory University), Adina D. Sterling (Emory University)

 

Pre-Founding Social Ties and the Success of New Entrants in Emerging Regions

 

 

Abstract

Full Text

 

 

 

Aurelie Deluze (CIVC Epernay)

 

The inter-professional coordination system: its application to the wine sector

 

 

Abstract

Full Text

 

 

 

Jon H. Hanf (IAMO Halle), Vera Belaya (IAMO Halle), Erik Schweickert (U Geisenheim)

 

 

Power distribution in the wine chain – how does it affect wine supply chain management?

 

 

Abstract

Full Text

 

 

 

Jon H. Hanf (IAMO Halle), Taras Gagalyuk (IAMO Halle), Erik Schweickert (U Geisenheim)

 

Wine Co-operatives: The difficult job of measuring success

 

 

Abstract

Full Text

 

 

 

Matteo Maria Galizzi (University of Brescia), Raffaele Miniaci  (University of Brescia)

 

Cin Cin! Competing for the Leadership in the Italian Sparkling Wine Market: Franciacorta versus Trento

 

 

Abstract

Full Text

 

 

 

 

15.45 – 16.00                                       Coffee Break

 

 

 

 

16.00 – 17.30

Session #3A: Alcohol and Society
Chair: Antoni Bosch-Domènech, U Pompeu Fabra

 

 

 

 

Antoni Bosch-Domènech (U Pompeu Fabra)

 

The effects of alcohol on trust, trustworthiness and risk

 

 

Abstract

Full Text

 

 

 

Luca Corazzini (U Padua), Antonio Filippin (U Milan), Paolo Vanin (U Bologna)

 

The effects of alcohol on economic behaviour

 

 

Abstract

Full Text

 

 

 

Matteo Galizzi (U Brescia; Queen Mary U London)

 

Are you what you drink? Experimental Evidence on Alcohol Consumption and Preferences for Time and Risk

 

 

Abstract

Full Text

 

 

 

Paolo Buonanno (U Bergamo),
Paolo Vanin (U Bologna)

 

Happy and Drunk? Happiness and alcohol consumption

 

 

Abstract

Full Text

 

 

 

Paolo Buonanno (U Bergamo)

 

People's opium? Religion and alcohol consumption

 

 

Abstract

Full Text

 

 

 

 

16.00 – 17.30

Session #3B: Marketing and Distribution 2
Chair: Isabelle Lesschaeve, Vineland Research and Innovation Centre, Canada

 

 

 

 

Karl Brandmeir, Willy Legrand, Lena Marie Espenschied (all Int. U of Applied Sciences Bad Honnef-Bonn)

 

The application of market segmentation for the wine tourism industry: an empirical contribution

 

 

Abstract

Full Text

 

 

 

Thomas Brunner (ETH Zurich),
Michael Siegrist (ETH Zurich)

 

A Segmentation Study of Swiss Wine Consumers

 

 

Abstract

Full Text

 

 

 

Leonardo Casini (U Florence),
Armando Corsi (U Florence)

 

The Application of the Best:Worst Method and the Latent Class Analysis for a Segmentation of the Italian Wine Market

 

 

Abstract

Full Text

 

 

 

Yorgos Kotseridis (Agricultural U Athens), Polymeros Chrysochou (U Aarhus), Athanasios Krystallis (U Aarhus)

 

What drives customer loyalty towards Greek wine varieties? Using polarization to model consumer loyalty

 

 

Abstract

Full Text

 

 

 

Matthieu Crozet (U Reims), Keith Head (U British Columbia), Thierry Mayer (Paris School of Economics)

 

Quality sorting and trade: Firm-level evidence for French wine

 

 

Abstract

Full Text

 

 

 

 

16.00 – 17.30

Session #3C: Price Determination, Counterfeits
Chair: J. François Outreville, Université de Montréal

 

 

 

 

Erik Åsberg, Tobias Dahlstrom (both Jönköping International Business School)

 

Consumer Preferences for Quality in Wine; price sensitivity and perceived quality in the Swedish monopoly setting

 

 

Abstract

Full Text

 

 

 

Robert D. Weaver (Pennsylvania State U)

 

Pricing Perishables with Close Substitutes: Getting Wine Right-Priced

 

 

Abstract

Full Text

 

 

 

Mara Thiene (U Padova), Luigi Galletto (U Padova), Riccardo Scarpa (U Waikato), Vasco Boatto (U Padova)

 

Improving latent class analysis using attitudinal responses: An application to WTP for Prosecco wine

 

 

Abstract

Full Text

 

 

 

Günter Schamel (Free U Bozen-Bolzano)

 

Forensic Economics: Some Evidence for New Wine to be sold in Old Bottles

 

 

Abstract

Full Text

 

 

 

Orley Ashenfelter (Princeton U),
Karl Storchmann (Whitman College)

 

How can we identify counterfeit wines in auctions?

 

 

Abstract

Full Text

 

19.00 – open end



Dinner
Cercle Colbert - 4 rue Noël -  51100 Reims

http://www.cercle-colbert.com/

 

 

JUNE 20, 2009, Morning
Reims Management School

59, rue Pierre Taittinger – 51100 Reims, France


8.00 - 9.00


COFFEE AND REGISTRATION

 

 

9.00 – 10.45


Session #4A: Organic Wine and the Environment

Chair: Olivier Gergaud, University of Reims

 

 

 

 

George Papadavid (Ag Research Institute  Cyprus), George Kountios

 

Techno-economic analysis of organic vines productions and perspectives; the case of Cyprus

 

 

Abstract

Full Text

 

 

 

Philip Sloan, Willy Legrand, Karina Krauss (all Int U of Applied Sciences Bad Honnef-Bonn)

 

The future of organic wine making and disease tolerant grape varieties: an overview of the German production and marketability

 

 

Abstract

Full Text

 

 

 

Magali Delmas, Antonio Menchaca, John Hogan, Roxana Ramirez, Sachin Goel, Shilpa Hareesh, Yousef Anvery (all UC Los Angeles)

 

Motivations for Sustainable Certifications in the Wine Industry: A California Survey

 

 

Abstract

Full Text

 

 

 

Michael Ahlheim (U Hohenheim),
Oliver Frör (U Hohenheim)

 

Future without cork? – Saving the cork oak for our children -

 

 

Abstract

Full Text

 

 

 

Véronique Saint Ges (U Bordeaux 4),
Marie-Claude Bélis-Bergouignan (U Bordeaux 4)

 

Issues and forms of environmental involvement of wine cooperatives

 

 

Abstract

Full Text

 

 

 

 

9.00 – 10.45


Session #4B: Signaling Quality with Names and Words

Chair: Andrew Plantinga, Oregon State University

 

 

 

 

Luiz de Mello (OECD Paris), Ricardo de Borobia Pires (U Autònoma de Barcelona)

 

Message on a Bottle: Colours and Shapes of Wine Labels

 

 

Abstract

Full Text

 

 

 

René C.G. Arnold (U Edinburgh), Sophie Ghvanidze (Heilbronn U), Ruth Fleuchaus (Heilbronn U)

 

The wine bottle back label: The backbone of wine packaging?

 

 

Abstract

Full Text

 

 

 

Edi DeFrancesco (U Padova),
Samuele Trestini (U Padova)

 

The Price Premium for Vine Variety Name in the Italian Retail Market: Learning from the Tocai Dispute

 

 

Abstract

Full Text

 

 

 

Coco Krumme (MIT)

 

A Nose by any other Name: Descriptions as Signals for Wine Price

 

 

Abstract

Full Text

 

 

 

Carlos Ramirez (George Mason U)

 

 

Do Words Add Value?  The Effects of Wine Descriptions on Wine Prices:  Evidence from Napa

 

 

Abstract

Full Text

 

 

 

 

 

9.00-10.45


Session #4C: Regulation and the Non-Market Environment

Chair: Stephen Charters, Reims Management School

 

 

 

 

Betsy Carter (UC Berkeley)

 

Regulatory Evolution or Revolution? France in a changing wine world

 

 

Abstract

Full Text

 

 

 

Nikolai Wenzel (Hillsdale College), Colleen Haight (San Jose State U)

 

Domaine Pas de Choix:  Government Intervention in the Champagne Market

 

 

Abstract

Full Text

 

 

 

Jim Lapsley (UC Davis)

 

“I Get No Kick From Champagne”: How Label Law and Technology Devalued Champagne in the United States

 

 

Abstract

Full Text

 

 

 

Michelle Mullins (Sam Houston State U), Michael Sykuta (U of Missouri), Michael Lau (Sam Houston State U)

 

Impact of Granholm vs. Heald on Small Winery Distribution Agreements

 

 

Abstract

Full Text

 

 

 

Roger D. Hanagriff (Texas A&M),
Conrad P. Lyford (Texas Tech U)

 

A Review of Literature for Quality Assurance Programs in the Food Sector and Potential Impacts in Developing Wine Brands from Texas

 

 

Abstract

Full Text

 

10.45 – 11.00

Coffee Break

 

 

 

11.00 – 12.30


Session #5A: Regional Analyses 2

Chair: David Menival, Reims Management School

 

 

 

 

Biancamaria Torquati (U of Perugia)

 

The map of  wine-producing landscapes, the new CMO for the wine sector and the economical development of territory in Umbria

Abstract

Full Text

 

 

 

 

Christian Barrère (U Reims), Quentin Bonnard (U Reims), Véronique Chossat (U Reims)

 

Gastronomy as an Attractive Issue for Luxury Tourism

 

 

Abstract

Full Text

 

 

 

Francisco J. Del Campo, Margarita Brugarolas, Fermín Camacho de los Ríos, David López Lluch, África Martínez, Antonio Miguel Nogués Pedregal, José Miguel Sales, Asunción Mª Agulló (all U Miguel Hernández)

 

Wine tourism product clubs as a way to increase wine added value: the case of Spain

 

 

Abstract

Full Text

 

 

 

Vincenzo Asero (U of Catania),
Sebastiano Patti (U of Catania)

 

From Wine Production to Wine Tourism Experience: the Case of Italy

 

 

Abstract

Full Text

 

 

 

Eugenio Brentari (U of Brescia),
Rosella Levaggi (U of Brescia)

 

Hedonic prices for Italian red wine: a panel analysis

Abstract

Full Text
     

Theodore Georgopoulos (Univ Reims)

 

 

 Taxation of alcohol and consumer attitude. Is the ECJ sober?

Abstract

Full Text

 

 

11.00 – 12.30

 


Session #5B: Prices and Regional Reputation 1

Chair: Günter Schamel, Free University of Bozen-Bolzano

 

 

 

 

Pascale Bazoche, Pierre Combris,
Eric Giraud-Heraud (all INRA Ivry-sur-Seine)

 

Willingness to Pay for Appellation of Origin: Results of an Experiment with Pinot Noir Wines in France and Germany

 

 

Abstract

Full Text

 

 

 

Heiner Schumacher (U Frankfurt)

 

Reputation and competition in a market for differentiated products

 

 

Abstract

Full Text

 

 

 

Peter Griffin (Whitman College)

 

Assessing the Value of Geographic Reputation for Sparkling Wines

 

 

Abstract

Full Text

 

 

 

Hyunok Lee (UC Davis),
Daniel Sumner (UC Davis)

 

The Economic Value of Place Names in the U.S. Wine Market

 

 

Abstract

Full Text

 

 

 

 

11.00 – 12.30


Session #5C: Wine Tasting and Wine Competition 1
Chair: Domenic Cicchetti, Yale University

 

 

 

 

Matteo Galizzi (U of Brescia),
David Reiley (U of Arizona)

 

An Identification Problem: Economists at a Wine-Tasting Experiment

 

 

Abstract

Full Text

 

 

 

Domenic Cicchetti (Yale University)

 

A Proposed System for Awarding Medals at a California Wine Competition

 

 

Abstract

Full Text

 

 

 

Denton Marks (U Wisconsin-Whitewater)

 

Prices and Scores:  Multiple Wine Ratings and Prices for Red Bordeaux

 

 

Abstract

Full Text

 

 

 

Robert Hodgson (Humboldt State U)

 

How expert are “expert” wine judges?

 

 

Abstract

Full Text

 

 

 

 

12.30 – 14.00

Lunch

 

 

 

 

JUNE 20, 2009, Afternoon
Université de Reims Champagne-Ardenne, UFR de Sciences Economiques et Gestion

57 bis, rue Pierre Taittinger– 51100 Reims, France

 

 

 

14.00 – 15.45


Session #6A: Investment Analysis
Chair: Don Cyr, Brock University

 

 

 

 

Lee Sanning, Sherrill Shaffer, Jo Marie Sharratt
(all U of Wyoming)

 

Bordeaux wine as investment hedge

 

 

Abstract

Full Text

 

 

 

James Fogarty (U of Western Australia)

 

The Diversification Benefit of Wine Investment

 

 

Abstract

Full Text

 

 

 

Paolo Buonanno (U of Bergamo), Mauro Sylos Labini (IMT Lucca Inst. for Advanced Studies)

 

Bubbles at the time of financial turmoil

 

 

Abstract

Full Text

 

 

 

Ashley Jones, (U of Wyoming),
Maggie Rosen (London),
Lee Sanning (U of Wyoming)

 

Financial Analysis of Wine Mutual Funds

 

 

Abstract

Full Text

 

 

 

Paul Merton (Bordeaux Management School)

 

Champagne as a Viable Alternative-Investment.
A Rosé Picture?

 

 

Abstract

Full Text

 

 

14.00 – 15.45


Session #6B: Wine Tasting and Wine Competition 2

Chair: Julian Alston, UC Davis

 

 

 

 

Robert Hodgson (Humboldt State U)

 

An analysis of the concordance among 13 US wine competitions

 

 

Abstract

Full Text

 

 

 

Joelle Brouard (Inst. for Wine Mgmt Dijon), Angela Sutan (Burgundy School of Business)

 

An Arbitrary Coherence Problem: Novices and Experts at a Wine-Tasting Experiment

 

 

Abstract

Full Text

 

 

 

Orley Ashenfelter (Princeton U), Robin Goldstein (Fearless Critic Media), Craig Riddell (U British Columbia)

 

Do Expert Ratings Measure Quality?: The Case of Restaurant Wine Lists

 

 

Abstract

Full Text

 

 

 

Giovanni Caggiano (U of Padua), Matteo Galizzi (U of Brescia), Leone Leonida (Queen Mary U London)

 

For a Few Glasses More: an Inquiry into the Determinants Of Quality Awards to Italian Wines

Abstract

Full Text

 

 

 

David E. Hojman (U of Liverpool)

 

On being forced to be born global: Determinants of Chilean wine performance in international competitions

Abstract

Full Text

 

 

14.00 – 15.45


Session #6C: Organizational Analyses 2

Chair: Michael Visser, Paris School of Economics

 

 

 

 

M'hand Fares (U Paris 1, U Toulouse)

 

Playing with Nested Dolls: Formal coordination and complementarity between contracting forms in the Wine grape supply Industry

 

 

Abstract

Full Text

 

 

 

Sofya Brand (U Bordeaux 4), Marie-Claude
Bélis-Bergouignan (U Bordeaux 4),
Nathalie Corade (ENITA Bordeaux)

 

Do wine merchants drive the industry: a mesoeconomic approach

 

 

Abstract

Full Text

 

 

 

David Menival (Reims Management School), Steve Charters (Reims Management School)

 

The impact of négociants on the value created by small producers in Champagne

 

 

Abstract

Full Text

 

 

 

Rolf A.E. Mueller (U Kiel), Calanit Bar-Am (UC Davis), Daniel A. Sumner (UC Davis)

 

Grapevines of innovation

Abstract

Full Text

 

 

 

Elizabeth Pasteris de Solavallone, Pablo Garriga Suárez (both U Nacional de Cuyo)

 

Multiproduct Retailers and the Exercise of Market Power

Abstract

Full Text

 

 

 

14.00 – 15.45


Session #6D: Prices and Regional Reputation 2

Chair: Jim Lapsley, UC Davis

 

 

 

 

Stefano Castriota (U Trento), Marco Delmastro (Autorità Garanzie Comunicazioni)

 

Individual and Collective Reputation: Lessons from the Wine Market

 

 

Abstract

Full Text

 

 

 

Silvia Gatti (U Bologna)

 

The Value of Origin Designations in Emilia-Romagna

 

 

Abstract

Full Text

 

 

 

Sophie Ghvanidze (Heilbronn U)

 

The Effect of Country-of-Origin of Georgian Wine on German Wine Consumers

 

 

Abstract

Full Text

 

 

 

Benjamin Campi, Todd Griffin, Christopher Messick, Jennifer S. James (all California Polytech San Louis Obispo)

 

The Effects of Origin and Closure on California Red Wine Prices: Results from a Hedonic Price Analysis

Abstract

Full Text

 

 

 

Omer Gokcekus (Seton Hall U)

 

Role of current quality and regional reputation in wine pricing

Abstract

Full Text

 

 

 

15.45 – 16.00

Coffee Break

 

 

16.00-17.45


Session #7A: Quality Signals and Prices

Chair: Magali Delmas, UC Los Angeles

 

 

 

 

Marianne McGarry Wolf , Andrea Michele Roselli (both California Polytech San Louis Obispo)

 

Wine Label Attractiveness Perceptions by US and Australian Wine Consumers in the Millennial Age Group: A Case Study

 

 

Abstract

Full Text

 

 

 

Ilias P. Vlachos (Ag U Athens), Vasilis Skipitaris (Ag U Athens)

 

Pre-purchase characteristics of bottled wine affecting the consumer willingness to buy and the expected fair price.

 

 

Abstract

Full Text

 

 

 

Peter W. Roberts (Emory U), Tal Simons (Tilburg U), Anand Swaminathan (Emory U)

 

Crossing Categorical Boundaries: The Implications of Switching from Non-Kosher Wine Production in the Israeli Wine Market

 

 

Abstract

Full Text

 

 

 

Lester Kwong (Brock U),
Carman W. Cullen (Brock U)

 

On the Adoption of Green Technology as a Signal of Quality

Abstract

Full Text

 

 

 

Aaron Lee, Alex Mitterling, Karl Storchmann (all Whitman College)

 

Signalling Wine Quality with Price. An Analysis of Wine Regions in the U.S.

Abstract

Full Text

 

 

 

 

16.00-17.45


Session #7B: Marketing and Distribution 3

Chair: Christian Barrère, University of Reims

 

 

 

 

Michael J Flynn (U of Wales Inst.), Gary Elliott (U Ulster), Caroline Ritchie (U of Wales Inst.)

 

Can UK Wine-Buying Consumers be Persuaded to Trade up in Supermarkets?

 

 

Abstract

Full Text

 

 

 

Brad Rickard (Cornell University)

 

Introducing wine into grocery stores: Understanding the economic effects in the presence of a burgeoning local cluster
     
Susan Cholette (San Francisco State U), Christine Mauracher (U Ca' Foscari Venezia), Maurizio Canavari (U Bologna)   Postponement Practices in the Wine Industry: A Cross-Country Comparison of Adaptation and Attitudes
   

Abstract

Full Text
     

Zein Kallas (CREDA Barcelona),
José Maria Gil (CREDA Barcelona) 

 

 Assessing the impact of advertising on wine preference using Choice Experiments
   

Abstract

Full Text
     
Georges Giraud, Annick Lebeque, Corinne Amblard, Cécile Bord (all ENITA Clermont), Claire Sulmont-Rosse, Yves Lefur (both UMR FLAVIC INRA-ENESAD Dijon)  

Does knowledge-based economy speaks to wine consumers? A French case study with respect to Chardonnay
   

Abstract

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16.00-17.45


Session #7C: Regional Analyses 2

Chair: Carlos Ramirez, George Mason University

 

 

 

 

Francesco Marangon (U Udine),
Stefania Troiano (U Udine)

 

Competitiveness of Italian high quality wines. A case study on the Collio area in Italy

 

 

Abstract

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Steve Stein (University of Miami)

 

Achieving Quality: The Reconversión/Restructuring of the Argentine Wine Industry, 1990-2008

 

 

Abstract

Full Text

 

 

 

Jean-François Outreville (U Montréal)

 

An Economic Analysis of Wine Production in Québec

 

 

Abstract

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Changbai Xiu, Junying Li, Qiujuan Chu (all Inner Mongolia Ag U), Kurt Klein (U of Lethbridge)

 

The Expanding Wine Industry in China: A New Competitive Threat?

Abstract

Full Text

 

 

18.00 – 19.30


Guided tour: Cathedral, Reims, France

 

20.00 – open ended


GALA DINNER

DEMEURE DES COMTES DE CHAMPAGNE
CHAMPAGNE TAITTINGER
Reims, France

18, Rue du Tambour, 51100 Reims

http://www.taittinger.com/la-demeure-des-comtes.html

 

JUNE 21, 2008

9.15 – 18.30            Winery Tour: Reims – Epernay – Hautvillers – Verzy
(with Picnic)

(departure/arrival point: Hôtel de Ville, Reims)