AMERICAN ASSOCIATION OF WINE ECONOMISTS (AAWE)

 

SECOND ANNUAL CONFERENCE
PORTLAND OREGON

AUG 14-16, 2008

 

PROGRAM



AUGUST 14, 2008

RECEPTION AND REGISTRATION
17.00-20.00
Roof Garden of Ecotrust Building, Downtown Portland
721 NW Ninth Avenue, Portland, OR 97209

 

 

 



AUGUST 15, 2008
REED COLLEGE
3203 SE Woodstock Boulevard, Portland, OR 97202


8.00 - 9.00


COFFEE AND REGISTRATION

9.00 - 10.00

Welcome

Orley Ashenfelter
(Princeton University, President AAWE)

Welcome to the 2nd Annual AAWE Conference

 


Bill Hatcher 
(CEO & Managing Partner

A to Z Wineworks )

 
Guns, Butter or Wine:
The Economic Outlier of the Wine Industry

 

Ted Farthing
(Executive Director, Oregon Wine Board)

Wine in the American North-West:
Oregon, Washington, British Columbia

10.00 - 10.30

Coffee

 

 

10.30 - 12.15

 

Session #1: Production Issues and Climate Change
Chair: James Dietz (California State U, Fullerton)

 

Ian Malone (Pacific Premier Vineyards)

 

 

Supply and Demand Dynamics of High-End Vineyards in California: Emerging Shortages

 

 

Abstract

Full Text

 

 

 

Ricky Volpe (UC Davis)

 

Estimating the Supply of California's Winegrapes

 

 

Abstract

Full Text

 

 

 

Gregory Jones (South Oregon U)
Gregory Goodrich (Western Kentucky U)

 

 

Influence of climate variability on wine regions in the western USA and on wine quality in the Napa Valley

 

 

Abstract

Full Text

 

 

 

Calanit Bar-Am (UC Davis)
Daniel Sumner (UC Davis)
Hyunok Lee (UC Davis)

 

The Economic Effects of Climate on Characteristics and Price of Grapes

 

 

Abstract

Full Text

 

 

 

Orley Ashenfelter (Princeton U)
Karl Storchmann (Whitman College)

 

The Economic Effect of Climate Change: The Case of Mosel Valley Vineyards

 

 

Abstract

Full Text

 

10.30 - 12.15


Session #2: Wine Evaluation and Price Determination 1
Chair: Peter Roberts (Emory University)

 

 

 

Domenic Cicchetti (Yale University)

 

From Bayes Through von Wieser’s Marginal Utility to Jacob Cohen’s Effect Sizes

 

 

Abstract

Full Text

 

 

 

Jill McCluskey (Washington State U)

Nan Yang (Washington State U)

 

Consumer Response and Willingness to Pay for Sensory Properties in Washington State Red Wines

 

 

Abstract

Full Text

 

 

 

Simone Mueller (U South Australia)
Leigh Francis (U South Australia)
Larry Lockshin (U South Australia)

 

Modeling consumer sensory preference heterogeneity

Abstract

Full Text

 

 

 

Trent Preszler (Cornell U)

 

Modeling Perceptions of New York Wine Among Restaurateurs in New York City

Abstract

Full Text

 

 

 

Denton Marks (U Wisconsin)

 

Do Hammer Prices for “Mixed Lots” Reflect a Discount or a Premium?

 

 

Abstract

Full Text




 

 


12.15 - 14.00


Lunch
Featuring the Wines from British Columbia, Canada

 

 

 

14.00 - 15.45


Session #3: Environmental Issues
Chair: John W. Haeger (Stanford University)

 

 

 

Magali Delmas (UCLA)
Laura Grant (UC Santa Barbara)

 

Eco labeling strategies: the eco-premium puzzle in the wine industry

 

 

Abstract

Full Text

 

 

 

Mellie Pullman (Portland State U)
Mike Maloni (Kennesaw State U)

Craig Carter (U Nevada)
Jesse Dillard (Portland State U)

 

Drivers of Sustainability Practices and Performance Outcomes in the Wine Industry 

            

Abstract

Full Text

 

 

 

 

Terry Anthony (Portland State U)
Chris Serra (Live Inc.)

 

 

Characteristics of Sustainable Viticulture in Oregon

 

 

Abstract

Full Text

 

 

 

Magali Delmas (UCLA)

 

Consumers’ perceptions of Biodynamic Wines

 

 

Abstract

Full Text

 

 

 

Kynda Kurtis (U Nevada)
Thomas Harris (U Nevada)

 

Economic Feasibility of Wine Grape Production in Semi-Arid Regions

 

 

Abstract

Full Text

 

 

14.00 – 15.45


Session #4: Organizational Analyses

Chair: Raechelle Mascarenhas (Whitman College)

 

 

 

 

Tony Lima (California State U, East Bay)

Norma Schroder (Blue Weasels Productions)

 

What is a “Winery?” A Global Perspective

 

 

Abstract

Full Text

 

 

 

Giacomo Negro (Emory U)

Michael T. Hannan (Stanford U)

Hayagreeva Rao (Stanford U)

 

Categorical Contrast and Audience Appeal: Niche width and critical success in winemaking

 

 

 

Abstract

Full Text

 

 

 

Grégoire Croidieu (EM Lyon)

Phillippe Monin (Em Lyon)

 

Iconization, sacralization and the institutionalization of competing logics

 

 

Abstract

Full Text

 

 

 

Heather A. Haveman (UC Berkeley)

Anand Swaminathan (Emory U)

Eric B. Johnson (Columbia U)

 

Structure at Work: The Division of Labor in U.S. Wineries

 

 

Abstract

Full Text

 

 

 

Peter Roberts (Emory U)

Mukti Khaire (Harvard U)

Christopher Rider (UC Berkeley)

 

Basking in Reflected Glory: Substantive and Symbolic Implications of Winemaker Mobility

 

 

Abstract

Full Text

 

 

 

16.00 - 17.30


Session #5: Regional Analyses 1

Chair: Michael Veseth (University of Puget Sound)

 

 

 

 

R. Funda Barbaros (Ege U)

İsmail Doğa Karatepe (Izmir U of Economics)

 

Economic Analysis of the Turkish Wine Sector: Problems, Opportunities and Competitiveness in the European Union Market

 

 

Abstract

Full Text

 

 

 

Michael Lau (Sam Houston U)

Roger Hanagriff (Hanagriff Consultants)

 

Impact of Industry Structure on the Texas Wine industry and Future Implications

 

 

Abstract

Full Text

 

 

 

Nick Velluzzi (College of Carlton)

 

 

On Becoming “World Class”: The Social Foundations of the Walla Walla Wine Industry

 

 

Abstract

Full Text

 

 

 

Patrick Canning (USDA)

Agnes Perez (USDA)

 

Economic geography of the U.S. wine industry

 

 

 

Abstract

Full Text

 

 

 

 

16.00 - 17.30


Session #6: Evaluation & Price Determination 2

Chair: Barbara Insel (Stonebridge Research Group)

 

 

 

 

Jason H. Mason (U of South Carolina)

John Gordanier (U of South Carolina)

Orgul Ozturk (U of South Carolina)

 

Please, can I pay more?

 

 

 

Abstract

Full Text

 

 

 

Johan Almenberg (Stockholm School of Econ)

Anna Dreber (Harvard U)

Robin Goldstein (FearlessCritic.com)
Alexis Herschkowitsch (FearlessCritic.com)

 

Do more expensive wines taste better?

 

Abstract

Full Text

 

 

 

Robert Hodgson
(Humboldt State U)

 

An Examination of Judge Reliability at a major U.S. Wine Competition

Abstract

Full Text

 

 

 

Guenter Schamel

(Free University Bozen-Bolzano, Italy)

Karl Storchmann (Whitman College)

 

Signaling quality with gold medals

 

Abstract

Full Text

 

 

 

Gary Thompson (Cornell U)

Stephen Mutkoski (Cornell U)

 

An Analysis of Bordeaux Wine Ratings, 1970-2005

 

 

Abstract

Full Text

 

 



 


18.30 - 22.00

      
       DINNER AT ANNE AMIE VINEYARDS

 

AUGUST 16, 2008
REED COLLEGE
3203 SE Woodstock Boulevard, Portland, OR 97202


8.00 - 9.00


COFFEE AND REGISTRATION

 

 

9.00 – 10.30


Session #7: Investment Analysis

Chair: Lee Sanning (University of  Wyoming)

 

 

 

 

Phillippe Masset (U of Fribourg, Switzerland) Caroline Henderson (U of Lausanne, Switzerland)

 

Wine as an alternative asset class

 

 

 

Abstract

Full Text

 

 

 

Donald Cyr (Brock U, Canada)
Martin Kusy (Brock U, Canada)

Anthony Shaw (Brock U, Canada)

 

Hedging Adverse Bioclimatic Conditions Employing a Short Condor Position

 

 

Abstract

Full Text

 

 

 

Lee Sanning (U of Wyoming)

 

Bordeaux wine as a financial investment

 

 

Abstract

Full Text

 

 

 

Rajinessh Sharma

(Saint Joseph’s U, Philadelphia)

 

Stock Market Reactions to Court Decisions related to Differential Treatment of In-State and Out-of-State Internet Wine Sales

 

 

Abstract

Full Text

 

 

 

 

9.00 – 10.30


Session #8: Health and Safety

Chair: TBA

 

 

 

 

Brenda Dyack (ABARE, Australia)

Ellen Goddard (U of Alberta)

 

Health Information: does it make a difference to wine choice?

 

 

Abstract

Full Text

 

 

 

Jan Bentzen (Aarhus School of Business)

Valdemar Smith (Aarhus School of Business)

 

 

Alcohol consumption and live cirrhosis mortality: An empirical analysis using aggregate data for 16 European countries

 

 

Abstract

Full Text

 

 

 

Josseline Masson (Montpellier SupAgro)

Phillippe Aurier (U of Montpellier II)
François d’Hauteville (Montpellier SupAgro)

 

Using Exposure to test New Product Acceptability: The Case of Low-Alcohol Wine

 

 

Abstract

Full Text

 

 

 

Yang Han

(Agriculture and Agri-Food Canada)

Juan Qiao (China Agriculture U)

Gilles Doyon (Agriculture and Agri-Food Canada)

 

Traceability in Food Safety: Bottlenecks and Challenges

 

Abstract

Full Text

 

 

10.45 – 12.15


Session #9: Gastronomy

Chair: Michael Gibbs (University of  Chicago)

 

 

 

 

Peter Roberts (Emory U)

Giacomo Negro (Emory U)

Anand Swaminathan (Emory U)

 

Founders’ Roles and the Aesthetics-Commerce Tradeoff: Owning and/or Cooking in Toronto Restaurants

 

 

Abstract

Full Text

 

 

 

Olivier Gergaud (University Reims, France)

Karl Storchmann (Whitman College)

Vincenzo Verardi (U of Brussels)

 

Zagat vs. Guide Michelin: the quality of NYC restaurants

 

 

Abstract

Full Text

 

 

 

Frédéric Warzynski (Aarhus School of Business)
Mikel Tapia (Universidad Carlos III de Madrid)

 

Does it Pay to Serve Good Food?

 

 

Abstract

Full Text

 

 

 

Yang Han

(Agriculture and Agri-Food Canada)

Juan Qiao (China Agriculture U)

 

Food Traceability: How do Consumers use it to assess Quality and Safety?

 

 

Abstract

Full Text

 

 

 

 

10.45 – 12.15


Session #10: Regional Analyses 2

Chair: Donald Cyr (Brock University, Canada)

 

 

 

 

Darryl Mitry (Norwich U)

David Smith (National U)

Per V. Jenster

(China Europe Int. Business School)

 

Competition in the wine industry and the future of China: What will it mean?

Abstract

Full Text

 

 

 

 

Antonio Seccia (U of Bari, Italy)

F. G. Santermo (U of Naples, Italy)

D. Carlucci (U of Bari, Italy)

 

Economic efficiency in management strategies of wineries: An empirical investigation of Italian firms

 

 

Abstract

Full Text

 

 

 

Johan Rooyen (U of Pretoria, South Africa)

Dirk Esterhuizen (U of Pretoria, South Africa)

 

Competitiveness in the South African wine industry: measurement and analysis

 

 

Abstract

Full Text

 

 

 

David Menival (Reims Management School)

Stephen Charters (Reims Management School)

 

Wine tourism in Champagne: a solution to increase the value of a standard quality product

 

 

Abstract

Full Text

 

 

 


12.15 - 14.00

LUNCH

 

 

14.00 – 15.30

 


Session #11: Regulation and the Non-Market Environment

Chair: TBA

 

 

 

 

Kurt L. Christensen

(U of Missouri, Kansas City)

 

The California Wine Cluster and the Nagging Direct Shipping Question: Given the 21st Amendment Does the Federal Government

 

 

Abstract

Full Text

 

 

 

Omer Gokcekus (Seton Hall U)

Ryan Kane (Seton Hall U)

Nicolas Reinhart (Seton Hall U)

 

Political Economy of Direct Wine Shipping in the United States

 

 

Abstract

Full Text

 

 

 

Luigi Galletto (U of Padua, Italy)

 

The Market of Vineyard Planting Rights

 

 

Abstract

Full Text

 

 

 

Nikolai Wenzel (Hillsdale College)

 

Innovation, Tradition and Institutions: The Political Economy of French Wine Production

 

 

Abstract

Full Text

 

 

 

 

14.00 – 15.30


Session #12: Evaluation & Price Discrimination 3

Chair: Pete Parcells (Whitman College)

 

 

 

 

Peter Roberts (Emory U)

Ray Reagans (Carnegie Mellon U)

 

Locating Critical Influence beyond the Margins of Status Hierarchies

 

 

Abstract

Full Text

 

 

 

Kym Anderson (U of Adelaide, Australia)

 

Terror rising in the New World? Varietal and quality distinctiveness of wine regions

 

 

Abstract

Full Text

 

 

 

Guenter Schamel

(Free University Bozen-Bolzano, Italy)

 

Icons of Wine: France vs. Australia

 

 

 

Abstract

Full Text

 

 

 

Hubert Schnabel
(Vereinigte Hospitien Trier, Germany)

Karl Storchmann (Whitman College)

 

Signaling quality with prices: evidence from the German wine market

 

 

Abstract

Full Text

 

 

16.00 – 17.30


Session #13: Implications of Reputation

Chair: David Adelsheim (Adelsheim Vineyard)

 

 

 

 

Michael Gibbs (U Chicago)
Frédéric Warzynski (U Aarhus)

 

 

Globalization, Superstars, and the Importance of Reputation: Theory and Evidence from the Wine Industry

 

 

Abstract

Full Text

 

 

 

Marco Costanigro (Colorado State U)
Jill McCluskey (Washington State U)

 

Valuing collective and firm reputation in the wine market: my name or our name?

 

 

Abstract

Full Text

 

 

 

Mark Reiman (Pacific Lutheran U)

 

 

Reputation interaction in the U.S. market for Italian Red Wine: Vino Nobile and Brunello vs. Montepulciano d'Abruzzo

 

 

Abstract

Full Text

 

 

 

Florine Livat (Bordeaux Management School)
Amy Mumma (Central Washington U)

 

A simultaneous estimation of reputations' interactions in the case of Washington State wines

 

 

Abstract

Full Text

 

 

 

Philipe Armour (Federal Reserve San Francisco)

Mark Doms (Federal Reserve San Francisco)

 

American Pinot Noirs and Merlots: moving up, down, or "Sideways"?

 

 

Abstract

Full Text

 

 

 

 

16.00 – 17.30


Session #14: Marketing and Distribution

Chair: TBA

 

 

 

 

Dixie Huey (Trellis Wine Consulting)

Patrick Huey (Arizona State U)

 

 

Attribution Error: Assuming a Correlation Between Wine Business Performance and the Mainstream Media’s Reporting on the Macroeconomic Environment

 

 

Abstract

Full Text

 

 

 

Chong-Uk Kim (Sonoma State U)

 

The Impact of Korus on U.S. Wine Exports

 

 

Abstract

Full Text

 

 

 

Luigi Galletto (U of Padua, Italy)

Mattia Cai (U of Padua, Italy)

 

 

Marketing Wine in Local HoReCa Channel: the Case of the CDO Conegliano-Valdobbiadene Prosecco

 

 

Abstract

Full Text

 

 

 

Antonio Stasi (University of Arizona)
Gary Thompson (University of Arizona)

 

 

Do Italian Wine Consumers Exhibit “Home Bias”?

 

Abstract

Full Text

 

 


17.30 – 18.00


General Assembly

18.00 – OPEN END


DINNER AT ARMORY PORTLAND
128 NW Eleventh Avenue, Portland, OR 97209

 

 

AUGUST 17, 2008

Willamette Valley Winery Tour


9.30 – 18.30

Bus Tour to Willamette Valley
Winery Visits and Picnic

 

(departure/arrival point: Mark Spencer Hotel)

 

 

AUGUST 18, 2008

Walla Walla, Washington


Travel to Walla Walla


we do not provide transportation to Walla Walla;
however, we can coordinate carpools;
if you are interested send an email to Karl Storchmann (storchkh@whitman.edu)

 

 


13.00 – 15.00

Reception and Tour at
Center of Enology and Viticulture Walla Walla
500 Tausick Way, Walla Walla (at the corner of Tausick Way and Mill Creek Road)


15.00 – 19.00

Several  Winery Visits


19.00 - open end

Barbecue with Walla Walla Wines