AAWE, Economics Dept, New York University, 19 W 4th St, 6Fl., New York NY 10012aawe@wine-economics.org

AAWE Working Paper No. 7

 

Changes in the wine chain – Managerial challenges and threats for German wine co-ops

Jon H. Hanf and Erik Schweickert 

Abstract

Wine production in Germany has a tradition of more than 200 years in each of the 13 German quality wine-growing regions. Even today small grape growers dominate the industry. As a result, most of the viticulturists are members of cooperatives.
Our observation that grape growers still turn to wine co-ops, and hence, the increase in co-op members and vineyards, might indicate that the wine co-ops are successful. Thus, the aim of our paper is two-fold. First, we analyze the structure of this complex sector and the managerial construct strategic member groups. Second, we empirically test whether the formation of strategic groups is a driver of cooperative success.

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