Although it is very difficult to find any research that has been devoted to establish the value of wine education courses on consumers, gatekeepers are pinning a lot of hope on wine education to create or restore value. The purpose of this research was to investigate if wine courses lead to any changes in perception, consumption pattern and modify the consumer’s degree of involvement for the category.
We investigate various characteristics, including firm-level panel data, of the Japanese beer market over time (over 30 years) to determine the level and nature of competition. Next, we conduct two sets of regressions using market share and firm-level accounting data in a variation of Boone’s (2008) measure of competition. While traditional indicators (very high market concentration, little or no overt price competition) suggest that Japanese beer firms do not compete, Boone-style regressions yield strong evidence of competitive behavior.
Almost half of the world’s vineyards are in the EU and the EU produces around 60% of the world’s wine. The EU is also the world’s most regulated wine market. In 2007, the European Union decided on a major reform of its wine policy, the so-called Common Market Organization (CMO) for wine. A crucial element was the abolishment of a system of planting rights to regulate planting of vineyards in the EU. However, before its implementation opponents of the liberalization of planting rights are lobbying EU governments to reverse the decision. Our paper provides the first theoretical analysis of the economic effects and the welfare implications of planting rights. Our model integrates the markets for land, planting rights and wine to analyze the efficiency and distributional effects. We analyze the impact of enforcement problems, trade restrictions, and the use of government reserves in the planting rights system.
Since wine is an experience good, experts may help to fill a lack of information to non-expert consumers. In the literature, the true impact of experts on the pricing of wine is unclear. Do they really influence the price? Is there a Parker effect? Or are meteorological conditions predominant? We use a dataset concerning the scores attributed to wines from France, Spain and United States by 19 experts over the period 2000-2010 and the corresponding meteorological conditions. The data aims to avoid endogeneity and bias rooted in errors of judgment. We show that Bordeaux wine prices are very sensitive to expert ratings, but this impact is not higher than it is for Californian wines or Spanish wines. Furthermore, we did not find any direct evidence of a Parker effect for Bordeaux wine, but a presumption of measurement errors of any individual expert.
On November 28, 2012, we held the 3rd AAWE Wine Tasting, this time with Berlin-based English-born wine writer Stuart Pigott at the Manhattan restaurant Trestle on Tenth. Stuart organized the tasting and put together an impressive line of Rheinhessen Rieslings. Don’t miss the 10 min video produced by Marcarthur Baralla.
This study examines vertical coordination in an emerging Illinois wine industry. Results generally corroborate earlier findings that quality matters, as temporal issues related to grape perishability increase the probability written contracts are used to procure grapes and decrease reliance on informal agreements. Hold-up concerns related to sourcing adequate quality grapes and at risk investments winemaking equipment displace informal contracts with in-house production. Older wineries also rely more on their own vineyards, and larger ones require additional outside supplies. There is also some evidence that a few wineries outsource wine production activities to more experienced and larger wineries.
It has been a persistent phenomenon in many societies that a large proportion of alcohol consumption takes place in company of other people. While the phenomenon of social or public drinking is well discussed in disciplines as social psychology and anthropology, econo- mists have paid little attention to the social environment of alcohol consumption. This paper tries to close this gap and explains social drinking as a trust facilitating device. Since alcohol consumption tends to make some people (unwillingly) tell the truth, social drinking can eventually serve as a signaling device in social contact games.
Do well-known restaurants stand the test of time? The objective of this short paper is to review the list of the top ranked restaurants from 1974 to 2010 and examine the sustainability of the grades of these restaurants over time. A new methodology to calculate migration and default rates is presented for selected years over the period under study. It is shown that these rates are relatively stable and low compared to bankruptcy rates. After 24 years, the default rate of top ranked restaurant is only about 32%.
The Fellows of the American Association of Wine Economists selected five new Fellows who were inducted at the annual meeting in Princeton, June 7-10, 2012. Julian Alston is a professor in the Department of Agricultural and Resource Economics at the University of California Davis, and director of the Robert Mondavi Institute Center for Wine Economics. …
by Elliott R. Morss, Ph.D., November 2012 Introduction The Judgment of Paris in 1976, chronicled in George Taber’s book, was the first in a series of widely reported blind tastings. Below, I summarize the findings from those tastings (and my own – less widely reported). I also report on what research is telling us. I…