This is the first known large-scale study in the literature to examine women in the wine industry. By investigating the top wine-producing states in Australia and using a unique database, women across CEO, winemaker, viticulturist, and marketing roles are tracked for the years 2007-2013, resulting in 16,763 firm year observations. By relying on social identity theory, a hypothesis is put forth that women’s representation in top roles is actually less than predicted. The hypothesis is confirmed. A hypothesis is also posited that women in South Australia have higher representation in top roles than women in any other wine-producing state. The hypothesis is partially supported. Finally, this study hypothesizes that were a wine firm has a woman CEO, the likelihood of women representation in the other roles studied increases, which finds support. The results are discussed, along with future research directions and limitations.
This article was written by Karl Storchmann