AAWE, Economics Dept, New York University, 19 W 4th St, 6Fl., New York NY 10012aawe@wine-economics.org

PARTNERS & SPONSORS

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ORGANIZATION

Eighth Annual Conference Walla Walla, Washington, June 22-25, 2014

Local Team and Contacts
Lee Sanning
Whitman College
Cell: 307 399-8606
E-Mail: sanninl@whitman.edu
Nick Velluzzi
Walla Walla Community College
Cell: 206 669-7874
E-Mail: nicholas.velluzzi@wwcc.edu
Natasha Blake
Whitman College
Cell: 509 520-0051
E-Mail: blakena@whitman.edu
Juli Boyington
Walla Walla Community College
Cell: 425 381-6030
E-Mail: juli.boyington@wwcc.edu
AAWE:
Karl Storchmann

New York University
Cell: 646 644-2852
E-Mail: karl.storchmann@nyu.edu

PROGRAM

 NameAgenda HighlightsAbstracts
JUNE 22, 2014
16:00-19:00WELCOME RECEPTION and REGISTRATION
Whitman College
Baker Faculty Center,
364 Boyer Avenue
JUNE 23, 2014
8:00 – 9:00REGISTRATION, Whitman College, Maxey Hall, Maxey Auditorium Foyer
9:00 – 10:30 Room – Maxey Auditorium
Session #1A: Consumers & Markets
Chair: Richard Belzer (Regulatory Checkbook
Linda L. Lowry, Robin Back (both University of Massachusetts, Amherst)Impact of farm winery legislation S 2582: an act relative to economic development reorganization on Massachusetts wineriesAbstract
Marc Dressler (University Ludwigshafen, Germany)Exploring success factors in export management – Results of a survey on relevance in the context of the wine business and performance of German producersAbstract
Olivier Gergaud (KEDGE Business School, Bordeaux, France), Philippe Masset (Ecole Hôtelière de Lausanne, Switzerland)Using information about web searches to forecast auction prices of fine winesAbstract
Richard Belzer (Regulatory CheckbookLeveraging consumer ignorance and information search costs to maximize profits in US wine 'Flash sales': a follow upAbstract
9:00 – 10:30Room – Maxey 207
Session #1B: Tourism and Economic Impact
Chair: Luigi Galletto (University of Padova, Italy)
Christopher Lucha, Gustavo Ferreira, Martha Walker (all Virginia Polytechnic Institute and State University, Blacksburg)Virginia wine tourism: a profitability analysisAbstract
Theodore Lane (Western Regional Science Association), Bill Mundy (Bill Mundy Associates)Walla Walla’s wine-based agro-industrial cluster Abstract
Martin Prokes, Kamil Prokes and Nádeníčková
Barbora (all Mendel University Brno, Czech Republic)
Job creation by investing in the wine sectorAbstract
Luca Rossetto, Luigi Galletto (both University of Padova, Italy)Wine tourist profiles: a comparison between two wine routes in Veneto regionAbstract
10:30 – 11:00Coffee Break
Maxey Auditorium Foyer
11:00 – 12:30Room – Maxey Auditorium
Session #2A: Coffee & Food
Chair: Morten Scholer (International Trade Centre, Geneva, Switzerland)
Morten Scholer (International Trade Centre, Geneva, Switzerland)Coffee: the product, the trade and comparison with wineAbstract
Samrawit Ebabe (Jimma University, Ethiopia)Constraints to Ethiopian coffee exports from a supply chain management perspectiveAbstract
Peter Roberts (Emory University)Product differentiation, pricing and fair trading in specialty coffee marketsAbstract
Albert I. Ugochukwu University of Saskatchewan, Jill E. Hobbs. University of SaskatchewanFood product authenticity in agri-food markets: implications for collective reputationAbstract
Bernd Frick (University of Paderborn, Germany), Olivier Gergaud (KEDGE Business School, Bordeaux, France), Laure Salais (Institut Paul Bocuse, France)The demand for restaurants in EuropeAbstract
11:00 – 12:30Room – Maxey 207
Session #2B: Trade and International I
Chair: Alejandro Gennari (National University of Cuyo, Mendoza, Argentina)
Alejandro Gennari, Jimena Estrella, Xavier Brevet (all National University of Cuyo, Mendoza, Argentina)Argentinean wineries’ strategies on export marketsAbstract
Miguel A. Fierro, Rodrigo Romo Muñoz (both Universidad del Bío-Bío, Chile)Characterization of the Chilean bottled wine marketAbstract
Cynthia Howson (University of Washington Tacoma), Pierre Ly (University of Puget Sound), Jeff Begun (University of Washington Tacoma)Grape procurement, land rights and industrial upgrading in the Chinese wine industryAbstract
Maryline Filippi (University of Bordeaux, France) Elena Garnevka (Massey University, New Zealand)Exporting wine to China from New Zealand and from France. Strategies and perspectivesAbstract
11:00 – 12:30Room – Maxey 307
Session #2C: U.S. Wine Market & Industry
Chair: Bradley Rickard (Cornell University)
Raphael Schirmer (University of Bordeaux, France)Drinking wine in the United States of America (from 1850 to the present) through the New York Public Library's collection “What's on the menu?”Abstract
Jon H. Hanf (Geisenheim University, Germany)Retail branding and its consequences on wine brandsAbstract
Bradley Rickard (Cornell University), Olivier Gergaud (KEDGE Business School, Bordeaux, France), Hu Wenjing (Cornell University)Trade liberalization in the presence of domestic regulations: likely impacts of the TTIP on wine marketsAbstract
Robert Hodgson (Fieldbrook Winery)The unimportance of terroirAbstract
12:30 – 14:00Lunch Break
14:00 – 15.15Room – Maxey Auditorium
PLENARY SESSION:
Welcome and Introduction
Orley Ashenfelter (Princeton University)Welcome and Introduction
Kevin Pogue (Whitman College)The Terroirs of the Walla Walla Valley American Viticultural Area
15:15 – 15:45Coffee Break
Maxey Auditorium Foyer
15:45 – 18:00Room – Maxey Auditorium
Session #3A: Varietals, Geography, Environment
Chair: Julian Alston (UC Davis)
Kate Fuller, Julian Alston, Olena S. Sambucci. (all UC Davis)The value of powdery mildew resistance in grapes: evidence from California Abstract
Julian Alston (UC Davis), Kym Anderson (University of Adelaide)Evolving varietal distinctiveness of US wine regions: comparative evidence from a new global database Abstract
Christopher Bitter (University of Washington, Seattle)The evolving geography of the U.S. wine industryAbstract
Luigi Galletto, Federica Bianchin, Luigino Barisan (all University of Padova, Italy), Eugenio Pomarici (University of Naples Federico II, Italy)An evaluation of a new drought-resistant rootstock in ItalyAbstract
Jean-Philippe Roby (Bordeaux Science Agro, France)Viticulture of varietal wines: the dead end of terroir at the time of global warming? Case study of Burgundy Abstract
Karl Storchmann (New York University),
Peter Griffin (Vanderbilt University)
Climate change and vineyard prices
15:45 – 18:00Room – Maxey 207
Session #3B: Wine Investment
Chair: Lee Sanning (Whitman College)
Marie-Claude Pichery (Université de Bourgogne, France), Catherine Pivot (Université Jean Moulin - Lyon 3, France)Wine investment: a profitable alternative investment or simply a long-term pleasure?Abstract
Beysül Aytac, Thi Hong Van, Hoang, Cyrille Mandou (all Sup de Co Montpellier Business School, France)Wine: to drink or to invest? A study of wine as a financial asset in a French portfolio context Abstract
Philippe Masset, Jean-Philippe Weisskopf (both Ecole Hôtelière de Lausanne, Switzerland)Wine funds – an alternative turning sour?Abstract
Philippe Masset, Jean-Philippe Weisskopf (both Ecole Hôtelière de Lausanne, Switzerland)Wine indices in practice: nicely labeled but slightly corkedAbstract
Jean-Marie Cardebat (Université de Bordeaux, France), Benoît Faye, Eric Le Fur (both INSEEC Bordeaux, France), Philippe Masset (Ecole Hôtelière de Lausanne, Switzerland) Is wine still an investable asset?Abstract
Benoît Faye, Stéphanie Prat, Eric Le Fur (all INSEEC Bordeaux, France)Dynamics of fine wine and asset prices: evidence from short- and long-run co-movementsAbstract
15:45 -18:00Room – Maxey 306
Session #3C: Quality and Experts I
Chair: Omer Gokcekus (Seton Hall University)
Robin Goldstein (Fearless Critic Media)Do more expensive things generally taste worse?Abstract
Omer Gokcekus, Clare Finnegan (both Seton Hall University)Lumping and splitting in expert ratings’ effect on wine pricesAbstract
Neal Hulkower (McMinnville, OR)Information lost: the unbearable lightness of vintage chartsAbstract
Ying Lou, Jing Cao, Lynne Stokes (all Southern Methodist University)Comparing measures of rater agreement for wine quality ratings Abstract
Dom Cicchetti (Yale University), Arnie Cicchetti (San Anselmo, CA)Assessing reliability when multiple judges taste a single wineAbstract
Eric Stuen, Jon Miller, Robert Stone (all University of Idaho)An analysis of consensus of prominent wine critic ratings in the US marketAbstract
19:00 – about 23.00Conference Dinner
Long Shadows
Buses leave from Whitman College at 18:15
JUNE 24, 2014
9:00 – 10:30Room –Maxey Auditorium
Maxey Hall
Session #4A: Water, Whiskey, Wine, Food
Chair: Carol Tremblay (Oregon State University)
Kevin W. Capehart (American University, Washington, DC)Fine water: a hedonic pricing approachAbstract
Ian B. Page (University of Maryland)The economics of whisky: an analysis of imperfect competition when product quality is endogenous Abstract
Kenneth Elzinga (University of Virginia), Carol Tremblay, Victor Tremblay (both Oregon State University)Craft beer in the USA: history, scope and geography Abstract
Yohannes Yehabe (Molde University College, Norway)Assessment of weather impact on the sales of breweries in Norway: a panel data regression approachAbstract
Robert Harrington, Lobat Siahmakoun. (both University of Arkansas)Which wine and food elements drive high and low levels of perceived match?Abstract
9:00 – 10:30Room – Maxey 207
Session #4B: Wine Demand
Chair: Gary M. Thompson (Cornell University)
Getnet Yitagesu (Unity University, Addis Ababa, Ethiopia)A principal component analysis of the demand structure of Wine. The Case of Addis AbabaAbstract
Judit Szigeti (Ministry of Foreign Affairs, Hungary), Szilárd Podruzsik, Orsolya Fehér, Péter Gál (all Corvinus University of Budapest, Hungary)Wine affordability for Hungarian consumersAbstract
Paulina Rytkönen (Södertörn University, Sweden)Wine in a vodka country - changing consumption patterns in Sweden's way from a rural to an industrial nationAbstract
Amy Holbrook, Dennis Reynolds (both Washington State University, Pullman)What effect does wine closure type have on perceptions of wine’s appearance, bouquet, Taste, and overall quality? An empirical investigationAbstract
Gary M. Thompson (Cornell University)Wine cellar optimizationAbstract
10:30 – 11:00Coffee Break
Maxey Auditorium Foyer
11:00 – 12:30Room – Maxey Auditorium
Session #5A: Quality & Experts II
Chair: Guenter Schamel (Free University of Bolzano, Italy)
Adeline Alonso Ugaglia (Bordeaux Science Agro, France), Olivier Gergaud (KEDGE Business School, Bordeaux, France)Restaurant awards and financial rewards: MichelinAbstract
Guenter Schamel (Free University of Bolzano, Italy)Points for sale? Examining the market entry of a new wine guideAbstract
Orley Ashenfelter (Princeton University), Robin Goldstein (Fearless Critic Media), Craig Riddell (University of British Columbia, Vancouver)Do expert ratings measure quality? The case of restaurant wine lists Abstract
Robert Hodgson (Fieldbrook Winery)The fallacy of wine competitions; a ten year retrospectiveAbstract
11:00 – 12:30Room – Maxey 207
Session #5B: Marketing
Chair: Lindsey Higgins (California Polytech, San Luis Obispo)
Steven Cuellar (Sonoma State University)Measuring the return to social mediaAbstract
Jon H. Hanf, Oliver Gierig (both Geisenheim University, Germany)Discussion of an Innovative pricing strategy in the context of wine tastingsAbstract
Benjamin C. Lawrence, Alex M. Susskind, Gary M. Thompson (all Cornell University)Wine mailing listsAbstract
Lindsey Higgins, Erica Llanos (both California Polytech, San Luis Obispo)A healthy, but confusing, indulgence? Wine consumers and the health benefits of wineAbstract
11:00 – 12:30Room – Maxey 306
Session #5C: Industry Organization
Chair: Marc Dressler (University Ludwigshafen, Germany)
Paulina Rytkönen (Södertörn University, Sweden)The Swedish wine industry – institutions, knowledge, temperance and regional development in an upcoming wine country Abstract
Betsy Carter (Max Planck Institute for the Study of Societies, Cologne, Germany)The state versus the market: patterns of producer politics and the construction of status marketsAbstract
Florine Livat (KEDGE Business School, Bordeaux, France), Jean-Marie Cardebat (University of Bordeaux, France)Are there too many appellations in Bordeaux? A renewal of the brand vs. appellation debateAbstract
Julien Cadot (ISG Business School, Paris, France), Adeline Ugaglia (Bordeaux Sciences Agro, France)The horizon problem in Bordeaux wine cooperatives.Abstract
12:30 – 14:00Lunch Break
14:00 – 15.30Room – Maxey Auditorium
PLENARY SESSION:
Regulation in the U.S. Wine Industry
Orley AshenfelterPrinceton University, Princeton
Paul BeveridgeFamily Wineries of Washington State, Seattle
John HinmanHinman & Carmichael LLP, San Francisco
Allen ShoupLong Shadows, Walla Walla
15:30 – 15:45Coffee Break
Maxey Auditorium Foyer
15:45 – 17:15Room – Maxey Auditorium
Session #6A: Supply
Chair: Nick Vink (Stellenbosch University, South Africa)
Nick Vink, Theo Kleynhans, Willem Hoffmann (all Stellenbosch University, South Africa)Financing wine barrels in South Africa: the Vincorp modelAbstract
Alessandro Muscio, Gianluca Nardone, Antonio Stasi (all Università degli Studi di Foggia, Italy)Perceived technological regimes: an empirical analysis of the wine industryAbstract
Lindsey Higgins (Cal Poly, San Luis Obispo)Economic stochastic simulation model for small to medium sized wineriesAbstract
Marc Dressler (University Ludwigshafen, Germany)Organizational levers on reputation and performance – An empirical analysis of German wineries.Abstract
15:45 – 17:15Room – Maxey 207
Session #6B: International & Trade II
Chair: Jon H. Hanf (Geisenheim University, Germany)
Joachim Ewert (University of Stellenbosch, South Africa), Jon H. Hanf, Erik Schweickert (both Geisenheim University, Germany)South African Cooperatives and the challenge of product qualityAbstract
Silvia Gatti (University of Bologna, Italy)Designations of origin for wines, labor and cooperatives in Emilia-Romagna between the Censuses of Agriculture 2000 and 2010Abstract
Bo Gao, James L. Seale, Zhifeng Gao (all University of Florida)U.S. import demand for wine by country of origin: a differential approachAbstract
Leo-Paul Dana (Montpellier Business School, France), Mathieu Labadan (University of Pau, France), Michael Mettrick, Agate Ponder-Sutton (both University of Canterbury, New Zealand)Interaction among wine makers in New ZealandAbstract
17:15 – 17:30Coffee Break
Maxey Auditorium Foyer
17:30 – 18:00Room – Maxey Auditorium
PLENARY SESSION:
Upshot and Outlook
Karl StorchmannNew York University, New York
Alejandro GennariNational University of Cuyo, Mendoza, Argentina
19:00 – 23:00Dinner
Whitehouse Crawford, Walla Walla
JUNE 25, 2014
9:00 – 18:00Tour of Walla Walla Vineyards and Wineries
Geological Guide: Kevin Pogue, Whitman College
Lunch at Basel Cellars
Buses leave from the Marcus Whitman Hotel at 9am
Menu